Best Ways to Monetize Video Content in 2025
The digital economy is changing. Video is now a key part of content strategies. Brands, creators, and media platforms now use it…
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MarTech360 Trends
The Age of Streaming and How Marketers Can Stay Ahead
How audiences consume TV has changed dramatically, and brands are rethinking how they connect. On-demand streaming has taken…
Inbound Marketing vs Outbound Marketing: Which Works Best in Martech?
Marketing technology, or martech, is changing how businesses connect with their audiences. As digital transformation speeds up,…
How AI Chatbots Automate Customer Journey Touchpoints
Companies must meet skyrocketing customer expectations in today's fast-paced, digital-first world. Customers demand instant…
Best AI Tools for Real-Time Ad Personalization
In a time when consumers face a flood of digital content, personalized ads give a strong edge. Brands using artificial…
MarTech360 Podcast with Adam Robinson, Founder and CEO of RB2B and Retention.com
In this episode of the Martech360 Podcast, host Samarth is joined by Adam Robinson, the founder and CEO of RB2B and Retention.com-…
Google Ads Strategies for Retailers With Large Inventories
Succeeding in ecommerce takes more than great products. It requires precise, data-driven marketing strategies. Tools like Google’s…
MarTech360 Podcast with David Kreiger, Founder and President of SalesRoads
In this episode of the Martech360 Podcast, we sit down with David Kreiger, founder and president of SalesRoads, one of the most…
AI vs Traditional Analytics: Which is Better for Personalization?
Today's businesses thrive on personalized experiences, and smart data use is key. Personalization boosts customer engagement…
Inside OpenAI’s Growth Strategy: How They Use Martech to Dominate AI Adoption
In just a few years, OpenAI grew from a small research team to a worldwide leader in artificial intelligence. This transformation…