AI in Customer Experience: The All-pervasive Impact of AI
Artificial Intelligence (AI) has become a cornerstone of modern business strategies, changing how companies interact with their…
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MarTech360 Trends
Generative AI in Advertising: Advertising Reimagined!
Generative Artificial Intelligence (Generative AI or Gen AI) has transformed our daily lives. Be it in the form of chatbots like…
2025 Digital Advertising Trends: Opportunities for Advertisers in a Shifting Landscape
2025 promises to be another exciting and disruptive year for digital advertising, with Connected TV (CTV), AI and privacy…
Master Your Holiday Ecommerce Strategy: Avoid Common Pitfalls and Thrive This Season
In 2024, global ecommerce sales are expected to exceed $6 trillion, marking an 8.4% rise from last year. This holiday season,…
What Is Social Media Engagement and Why Does It Matter?
In the early 2000s, platforms like Friendster, MySpace, and later Facebook began transforming how we connected online. Alongside…
MarTech360 Podcast with Zahra Jivá, Director of Global Sales Strategy at Pipedrive
In this episode of the Martech360 Podcast, we navigate the intricate world of CRM solutions and sales strategies with Zahra Jivá,…
Sales and Marketing Alignment: Why It’s Essential and How to Achieve It
The holy grail of marketing and sales teams worldwide is alignment, which is frequently sought but rarely achieved. It's no…
Why Brands Should Invest in Programmatic DOOH Advertising
Since the 1830s, billboards have been used as an out-of-home advertising platform, and their business model hasn't changed much.…
Understanding Marketing Mix Modeling: The Key to Effective Marketing
Understanding Marketing Mix Modeling
Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…
Why AI Sales Automation is a Must for Modern Sales Teams
Although it still sounds futuristic, sales teams currently utilize artificial intelligence on a daily basis, and its use is…