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Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Advertising isn’t just evolving, it’s inflating. 2025 is shaping up to be a tough year for marketers as media costs rise faster…
What is Martech? A Comprehensive Guide to Marketing Technology Aparna M A Apr 9, 2024 Martech, aka marketing technology, is capturing massive attention. This buzzword hit 2,08,00,000 results on Google. The global…
What is Customer Lifetime Value and How to Calculate it Easily? Aparna M A Apr 2, 2024 In today's fiercely competitive business landscape, companies are constantly grappling with the challenge of attracting and…
What is a Customer Engagement Platform? Why Does It Matter? Aparna M A Apr 2, 2024 Imagine you liked a product or service from a company and asked them a question about it. However, they did not respond at all.…
CTV Advertising: Everything You Need to Know in 2024 Staff Writer Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
A Comprehensive Guide on B2B eCommerce Aparna M A Mar 27, 2024 There are approximately 3 million B2B businesses in the United States alone. This means companies have to find ways to streamline…
MarTech360 Interview With Randy Littleson, Chief Marketing Officer At Salesloft Peter Mar 26, 2024 "Seeing the best in people can be difficult, especially when the essential human connection isn’t there in this highly remote…
CRM Analytics: The Definitive Guide (Definition, Types, and Metrics) Aparna M A Mar 26, 2024 What if there is a tool to analyze customer data and tell exactly what strategy a business should follow? By 2025, more than 180…
From Broadcast To Cable To Digital: The New Normal of TV Viewing Murry Woronoff Mar 26, 2024 STREAMING TV: NAVIGATING THE NEW MAINSTREAM In an era marked by digital evolution, the shift towards streaming TV has become a…