Rockbot partners with TikTok to expand digital advertising opportunities
Rockbot, the leading digital out-of-home streaming media platform for brick-and-mortar businesses, is proud to announce a new…
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Digital Advertising
Ad Personalization in B2B Marketing: Strategies That Actually Convert
Let’s be honest. The days of sending out generic ads about 'solutions for your business pain points' are gone. They disappear into…
Vodafone and Kaltura Partner to Expand Cloud TV Services
Vodafone Group PLC and Kaltura, the AI Video Experience Cloud, announced that they have extended their partnership around the…
MarTech360’S Weekly News Roundup With INFUSE, HubSpot, NICE, Meta, Teads And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Teads Unveils Connected Ads: A New Premium Brand and Performance Solution for the Open Internet
Teads, the global omnichannel outcomes platform for the open internet, has unveiled the beta launch of Connected Ads, a…
Kargo Brings CTV Video and CTV Glass Experiences to TiVo
Kargo, the leading creative optimization platform, announced the launch of its award-winning CTV Video and CTV Glass formats…
How to Optimize Media Campaigns Without Compromising Data Privacy
For today’s marketing leaders, the landscape feels perpetually caught in a tug-of-war. The constant need for measurable ROI,…
WPP Media & Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale…
Criteo, the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce…
Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution
Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of SalesLink for Auto, the…
Vaudit Raises $7.3M to Launch AI Ad Spend Audit Platform
Vaudit, formerly BlokID, announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with…