GroundTruth Partners with Place Exchange to Expand Into Digital Out-of-Home With Measurable Foot… MarTech360 Bureau Oct 10, 2025 GroundTruth, a leading advertising platform trusted by brands and agencies to turn real-world behavior into measurable business…
LiveRamp Partners with Dappier to Unlock New Revenue for Publishers with Personalized Ads News Desk Oct 10, 2025 The partnership further extends authenticated identity into agentic advertising, unlocking next-gen high-intent offerings within…
MGID Appoints as Ivan Doruda Chief Executive Officer News Desk Oct 9, 2025 Global advertising platform MGID today announced a significant strategic restructuring of its leadership team. Sergii Denysenko,…
Roku Joins FreeWheel Streaming Hub, Strengthening CTV Partnership News Desk Oct 8, 2025 FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform…
Where attention starts: Samsung Ads makes the home screen the new front row for brands News Desk Oct 7, 2025 New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with…
Causal and OpenX Partner to Deliver Scalable, High-Quality Connected TV Advertising MarTech360 Bureau Oct 7, 2025 Causal, a recognized leader in advanced digital advertising solutions, announced a strategic partnership with OpenX, a top-tier…
Viant and Tubi Expand Partnership to Drive Performance in CTV News Desk Oct 6, 2025 Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expanded partnership with Tubi, Fox…
Vibe.co Raises $50M Series B to Bring AI-Powered, Hyper-Targeted Advertising to TV News Desk Oct 3, 2025 Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, announced that it has closed…
Brand Metrics Wins “Best CTV Ad Tech Innovation” at the 2025 European Video Awards News Desk Oct 3, 2025 Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the…
Samsung Ads & Publica by IAS Extend Global CTV Collaboration News Desk Oct 1, 2025 Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its…