Smartly Announces Flagship AI Ad Tech Event in NYC News Desk Aug 23, 2024 Smartly, the AI-powered advertising technology company, announced its flagship event for the advertising industry, ADVANCE. Taking…
Comscore Campaign Ratings Integrated with Basis Technologies for In-Depth Cross-Channel Incremental… MarTech360 Bureau Aug 22, 2024 On 21st August 2024, Basis Technologies, a global provider of media automation and programmatic advertising solutions announced…
tvScientific Secures Patent for TV Outcome Optimization Technology MarTech360 Bureau Aug 21, 2024 The cutting-edge technology empowers marketers to purchase and optimize TV advertising to align with their specified outcome…
AUDIENCEX Reveals Performance Metrics from AI-Powered Suite, AUDIENCEX Intelligence News Desk Aug 21, 2024 AUDIENCEX, the AI-enabled, omnichannel advertising partner built to drive results for brands and agencies, released data…
AdCellerant Wins Meta Business Partner Badge News Desk Aug 21, 2024 AdCellerant, a leading marketing technology and services company, announced that it has achieved the esteemed Meta Business…
Does Your Phone Listen to You for Ads? The Alarming Privacy Risks Behind Targeted Ads Nikhil Sonawane Aug 20, 2024 Have you ever encountered this; you are having a private discussion with someone you know about a specific product or service, and…
Scroll Media and Vudoo Make Strategic Business Alliance to Revolutionize Digital Advertising in ANZ MarTech360 Bureau Aug 16, 2024 Vudoo, a recognized leader in shoppable technology and interactive content, has formed a strategic partnership with Scroll Media,…
Sourcepoint Launches Universal Consent and Preferences Solution News Desk Aug 16, 2024 Sourcepoint, a leading data privacy technology company, announced the launch of its Universal Consent and Preferences solution.…
Lotame Launches Curation for Better Global Ad Performance News Desk Aug 16, 2024 Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, announced…
AI in Advertising: The Surprising Ways Big Tech is Revolutionizing Ad Strategies Aparna M A Aug 14, 2024 Artificial intelligence (AI) has become every marketer’s best friend. It’s that everywhere; it’s not just a trend anymore—people…