GroupM and GrabAds Unlock the Power of Geo-Based Audience Data in an Industry-First Partnership News Desk Dec 10, 2024 GrabAds, the advertising arm of leading superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment…
Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market News Desk Dec 10, 2024 Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of…
Future of Marketing: Customer Journey Orchestration Explained Ritika Pandit Dec 9, 2024 Customer journey orchestration (CJO) is a powerful strategy that helps businesses create personalized experiences for their…
Lilt Launches Innovative Features for Businesses MarTech360 Bureau Dec 9, 2024 On December 5, 2024, Lilt, a leading AI-driven language translation company, launched new features aimed at enhancing AI…
HubSpot to Acquire Frame AI, Enhancing Its Customer Platform with Advanced AI-Powered Conversation… MarTech360 Bureau Dec 9, 2024 On December 6, 2024, HubSpot, the leading customer platform for growing businesses, announced that it has signed an agreement to…
PostcardMania Named to Inc.’s 2024 Best in Business List for Marketing Excellence with Direct… News Desk Dec 9, 2024 PostcardMania, the $104.6 million marketing technology firm, is proud to announce its inclusion on the Inc. 2024 Best in Business…
Experian Accelerates Identity and Activation Capabilities With Acquisition of Audigent News Desk Dec 9, 2024 Experian® — the global data and technology company — announced it has acquired Audigent, a leading data activation and identity…
Thumzup Unveils Planned Strategic Integration with X Corp. News Desk Dec 9, 2024 Thumzup Media Corporation, an emerging leader in social media branding and programmatic marketing solutions, announced its plans…
EX.CO Partners with Scope3 To Reduce Carbon Emissions in Video Advertising News Desk Dec 9, 2024 EX.CO, the machine-learning video platform driving successful video strategies for the world's leading media groups, announced the…
AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing News Desk Dec 9, 2024 AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has partnered with TikTok to launch new…