Basis and Cint Partner to Deliver Real-Time Brand Lift Measurement Across Omnichannel Campaigns

The joint effort between Basis Technologies and Cint aims at providing brands with the ability to measure their own lift in real time within their omnichannel advertising campaigns, meaning that marketers can assess their campaign performance through the process rather than waiting until the end of the campaign for a post-campaign analysis. By combining the power of audience measurement by Cint within Basis’ media automation platform, brands will be able to monitor their awareness, consideration, favorability, and purchase intent in real time through their various advertising activities.

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With the combination of campaign activation and brand measurement within a single workflow, the solution streamlines the process which has been associated with brand lift research in the past and allows for quicker access to the insights that can be used to make informed decisions. The partnership responds to the rising need for more accountable forms of advertising which integrate both performance metrics and brand building. With marketers becoming ever more focused on omnichannel media campaigns, there is an increasing need to effectively measure the impact of the brand in a more timely manner.

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