Comcast Advertising Introduces Programmatic Linear TV Buying
Comcast Advertising has launched a programmatic linear TV solution. This lets advertisers buy traditional TV inventory through…
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MessageGears Enables Advanced Segmentation for Enterprise Marketers
MessageGears has introduced new segmentation capabilities-dynamic data variables and nested data filters-that enhance marketers’…
StackAdapt Enables Access to Tubi’s Premium CTV Inventory
StackAdapt announced a direct integration with Tubi, a streaming service. This gives advertisers easy access to Tubi’s vast…
LG Ad Solutions Partners with Databricks to Enhance CTV Data Collaboration
LG Ad Solutions has teamed up with Databricks to make data collaboration easier. This partnership adds LG Ad…
Adobe and LinkedIn Empower B2B Marketers with Seamless Video Ad Creation
Adobe and LinkedIn teamed up to simplify B2B video marketing. Brands can create, manage, and launch video ads in LinkedIn Campaign…
Aquila and Samba TV Launch Cross-Media Measurement Partnership
Aquila, the marketer-led measurement initiative operated by the Association of National Advertisers (ANA), has entered into a…
IAS Unveils AI brand safety and suitability measurement for Meta Threads
Integral Ad Science (IAS), a leading global media measurement and optimization platform, announced the expansion of…
Rokt mParticle Launches Hybrid CDP Built on Snowflake AI Cloud
Rokt mParticle has launched a new Hybrid Customer Data Platform (CDP) on the Snowflake AI Data Cloud. This platform combines…
Bloomreach Partners with Databricks to Enable Real-Time Marketing Activation
Bloomreach partner with Databricks. This partnership will link data and enable real-time marketing activation throughout its…
OUTFRONT and AWS Launch AI-Native Platform for Smarter OOH Advertising
OUTFRONT Media has partnered with Amazon Web Services (AWS) to modernize the out-of-home (OOH) advertising landscape by…