MarTech Analytics

KS&R, an industry-leading strategic consultancy and marketing research firm, has appointed Tricia Houston as the firm's Vice…

Zeta Global, the AI-Powered Marketing Cloud, announced, at A’Maison: The House of Amazon Cannes Lions 2024, an advancement in…

SAS, a pioneer in data and AI, is integrating new generative AI (GenAI) functionalities into its MarTech solution SAS Customer…

WPP and IBM announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx …

Fullcast, the Go-to-Market Platform, is pleased to announce the acquisition of Datajoin to connect customer data and empower…

Hightouch, the leading innovator of the Composable Customer Data Platform (CDP), proudly announces its recognition in the Redpoint…

WILsquare Capital, a St. Louis-based private equity firm, announced that its portfolio company, OuterBox, LLC ("OuterBox"), has…

IR , a leading provider of global performance management and analytics for Unified Communications and Collaboration (UC&C),…

Amperity, the first AI-powered Lakehouse customer data platform (CDP), announced it has expanded its paid media capabilities to…

Semrush, a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush…