CapabilitySource Introduces New Marketing Operations Maturity Benchmark to Determine Opportunities for Growth and Marketing Strategy Optimization
Comprehensive transformational tool provides marketing organizations with a customized game plan for beginning a marketing modernization journey and realizing their full potential
To provide organizations with actionable tactics to maximize productivity, revenue, collaboration and resource management, marketing innovation thought leader CapabilitySource has developed their new Marketing Operations Maturity Benchmark.
Developed by CapabilitySource President and CEO Glenn Coward after extensive industry and competitive research, the Marketing Operations Maturity Benchmark is a sophisticated assessment tool gleaned from Gartner analyst consultation and experience from executing more than 150 operational marketing transformations in Fortune 500 companies.
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“Our new Marketing Operations Maturity Benchmark is an incredible free resource for marketers to establish a baseline for marketing operations,” said Coward, whose company delivers marketing operations solutions. “Whether you’re an organization forming a new marketing operations team or just interested in making marketing run better, our custom benchmark report will help you determine where you stand today and what you can and should do tomorrow.”
Designed to help companies make calculated and significant progress toward their marketing goals, the Marketing Operations Maturity Benchmark assesses the level of operational maturity across People, Process, technology and Information.
The result is a free custom benchmark report that calculates the organization’s levels of operational maturity (Ad Hoc, Basic, Managed or Optimized) and includes actionable, individualized strategies that can be implemented immediately or taken to leadership to gain additional buy-in. These recommendations may result in reduced overhead costs; increased lead volumes, marketing productivity and cross-functional alignment; and improved resource management, collaboration and information accuracy.
In addition, CapabilitySource offers a free review session with one of their marketing operations experts to review the benchmark report findings and create a detailed game plan to implement the suggested tactics and help the company realize the next level of operational maturity.
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