MINA Group, the award-winning restaurant management company led by Michelin star-rated Chef Michael Mina, announced the recent addition of three marketing executives to their corporate team. Leah Smith joins as Chief Marketing Officer, Rosie Abrams as Vice President of Communications and Lisa Fisher, Creative Director. With decades of combined industry experience, these new appointments will play integral roles in the advancement and growth of the MINA family of brands.
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“Bringing fresh talent to the table as we refocus on our long-term growth and brand strategy is imperative to attaining our goals,” said Chef Michael Mina. “Leah, Rosie and Lisa’s collective tenures and track-records of success with best-in-class brands will be instrumental in ensuring the future success of ours.”
Leah Smith, a seasoned marketing executive with more than 25 years of experience in restaurants, hospitality, retail healthcare, and sports management, has been named Chief Marketing Officer. Prior to joining MINA Group, Leah served in similar capacities as Chief Brand Officer at Exer Urgent Care and Chief Marketing Officer for Veggie Grill, the largest plant-based premium fast-casual restaurant in the United States. Her first foray into restaurants started at Patina Restaurant Group, where she worked closely with Chef and Founder Joachim Splichal to drive marketing portfolio strategies that delivered on brand promise, experience, and profitable growth. Smith led the marketing strategy for 30 multi-concept units ranging from Michelin-star Patina Restaurant to landmark Walt Disney Concert Hall to the iconic Hollywood Bowl, as well as two off-site catering arms.
Rosie Abrams is a communications executive whose resume showcases a background in corporate and consumer public relations for luxury hospitality and food and beverage brands. Most recently, Rosie was Executive Director of Public Relations at Encore Boston Harbor overseeing the communications strategy for the Forbes Five-Star resort and casino, a role she held since before the property’s opening in 2019. Previously, Rosie was Director of Communications for Wolfgang Puck, responsible for all aspects of brand communications for the celebrity chef’s culinary portfolio comprised of over 25 fine dining restaurants, more than 100 franchised units, cookware, cookbooks, wine, coffee, and packaged foods.
Lisa Fisher comes with more than twenty years of experience in building and transforming brands in her new role as Creative Director. Prior to joining MINA Group, Lisa brought her creative vision to leading luxury and lifestyle brands, from American Express to St. Regis Hotels. Her passion for travel and discovery has inspired her career path, with nearly a decade setting the design direction for the iconic hotel brands in the Starwood and Marriott portfolios and more recently for Paravel, a leader in sustainable luggage and travel accessories. Lisa’s love of exploration is rivaled only by her fondness for food: she and her husband, a chef and master spice blender, are avid restaurant-goers and food adventurers.
SOURCE: PR NEWSWIRE
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