MarTech360’S Weekly News Roundup Featuring Spryker, Acrolinx, FuboTV, Huawei, Sapiens And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Automation Specialist, Turck, Chooses Spryker to Enable Seamless Ecommerce Experience for Customers
Spryker, the leading platform for Enterprise Marketplaces, Thing Commerce, and Unified Commerce, has announced that Turck, a global partner for factory, process and logistics automation across numerous industries, has chosen Spryker to lead the development of their new online commerce platform. Turbine Kreuzberg will be a critical partner for the development and implementation. Together, the partners are establishing a unified global sales and service platform to further strengthen Turck’s global distribution network spanning more than 30 national subsidiaries. Turck and Turbine Kreuzberg are developing the platform using a tech stack built around the modular, headless Spryker Commerce OS.
V12 Marketing Celebrates the New Year with New Transparency Initiatives
V12 Marketing, a full-service marketing agency based in Concord, New Hampshire, announced a series of efforts to enhance transparency initiatives at V12 Marketing.
V12 Marketing has provided several new resource s to align with its transparency initiative. For example, a comprehensive Marketing Glossary, an updated Marketing Insights Newsletter, and supplemental resources in the V12 Marketing Insights Blog.
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In Social Media Technology news this week…
Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More
Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games.
Baha Mar Invites TikTok Content Creators to Show the World Their Life Spectacular
Baha Mar, the Caribbean’s leading luxury resort destination in The Bahamas, is calling all TikTok content creators to enter for a chance to win an all-expense paid trip to the popular resort. Through the Show the World Your Life Spectacular social media contest – which is now live and runs through midnight eastern on December 30th – Baha Mar is searching for four TikTok pros who love travel, world-class dining, waterparks, ocean adventures, nature, art, and shopping. The four lucky winners, and their guests, will stay at all three Baha Mar Resorts, to experience why each is unique, all while creating content that showcases everything that makes life truly spectacular.
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In Mobile Tech news this week…
FuboTV to Participate in January 2023 Investor Conferences
FuboTV Inc., the leading sports-first live TV streaming platform, announced that Co-founder and CEO David Gandler, CFO John Janedis and Senior Vice President, Investor Relations Alison Sternberg will participate in the following investor conferences in January 2023.
2022 Huawei Mobile Innovation & Development Competition Concludes, with List of Winners…
The Huawei Mobile Innovation & Development Competition recently concluded after over 2,500 innovative app submissions from more than 5,000 teams over the past 100-plus days. More than 530 student developer teams and over 500 women developers participated in the contest, putting on full display the innovations by young developers and women developers.
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In Marketing Analytics news this week…
Yaffa Cohen-Ifrah Joins Sapiens Leadership Team
Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, is happy to welcome aboard Yaffa Cohen-Ifrah, a seasoned marketing and investor relations executive who is rejoining Sapiens as Chief Marketing Officer and Head of Investor Relations.
Devrev, Intuitive Team to Advance Customer-Centricity
DevRev, a company fostering customer-centricity by converging multiple departments around the end-user through a data, collaboration, and analytics platform, announced a partnership with Intuitive.Cloud (and its venture capital arm), a global leader in strategic IT solutions and service delivery as an investor and strategic partner (GTM and Marketplace). The two companies will combine their expertise across private and public sector enterprise companies globally to bring development closer to the customer through the DevRev and partner marketplaces.
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In Martech Content news this week…
Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More
Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games.
Storyblokc, the content management system (CMS) category leader for 2022 that empowers both developers and content teams to create better content experiences across all digital channels, announced research which reveals the huge cost of poor website design to global e-commerce businesses.
MarTech Expert Quote Of The Week
MarTech360 Interview With Sheri Ham, VP Programmatic Partnerships and Sales, Intersectio
“As DOOH and programmatic OOH have evolved, they’ve allowed us to engage with many more “digital-first” advertisers, and help get them bought in on the value of OOH.”
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