MarTech360’S Weekly News Roundup Featuring AdAdapted, Sprout Social,Vimeo,CreatorIQ, And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

AdAdapted Partners with SideChef to Extend Advertising Reach for CPGs

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, has added a new shopping application partner to its roster, SideChef, bolstering its reach over recipe-driven apps and with Walmart.com.

AdRoll Names Vibhor Kapoor as President, Promoting from Within to Drive Growth and Strategy

AdRoll, the leading marketing and advertising platform to help brands of all sizes grow their businesses, announced the promotion of Vibhor Kapoor to President of AdRoll, effective immediately.

• In Social Media Technology news this week…

Sprout Social enhances platform with new artificial intelligence (AI) investments

Sprout Social, an industry-leading provider of cloud-based social media management software, announced the launch of a series of new AI features across its platform that combines the power of Sprout’s proprietary machine learning (ML) and deep automation capabilities with OpenAI’s GPT model.

Agorapulse Dominates G2 Grid® Spring 2023 Reports with 22 Awards

Agorapulse, a leading provider of social media management software, proudly announces its outstanding achievements in the G2 Grid® Spring 2023 Reports. The company has won 22 awards. This latest win continues to establish Agorapulse’s position as a dominant force in the social media management industry.

• In Mobile Tech news this week…

Vimeo Names Mark Carter As First Chief Information Security Officer as it Advances its Enterprise…

Vimeo, the world’s most innovative video experience platform, announced the appointment of Mark Carter as Chief Information Security Officer. Carter has 25 years of extensive technical and SaaS experience, including serving as the Executive Vice President of Security at Salesforce, CISO at Tesla, General Manager at Amazon Web Services, Director of Payment Platforms at PayPal, and holding senior engineering and product management roles at Google and Microsoft. He will oversee security, compliance, and risk management at Vimeo.

FanHero Launches Studio, a Complete and Easy-to-Use Live Streaming Platform for Brands and Creators

FanHero, an end-to-end video technology cloud™ company, announced the launch of its Studio platform, an easy-to-use platform for creators to maximize their potential with live streaming. The Studio platform provides all of the necessary tools to create and customize professional-looking live streams, broadcast to multiple destinations, increase views and engagement, and grow brand awareness.

• In Marketing Analytics news this week…

CreatorIQ Joins Instagram Creator Marketplace As Launch API Partner

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, announced that Instagram has selected it as an inaugural partner for the social network’s newly launched creator marketplace API program.

Sinch announces strategic collaboration with Salesforce through enterprise-grade messaging solution

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, announced its strategic collaboration with Salesforce. Sinch is a strategic supplier for Salesforce’s global SMS delivery and provides enterprise-grade messaging solutions that support Salesforce and its global customer base.

• In Martech Content news this week…

Spectrum Labs Launches Content Moderation for Generative AI

Spectrum Labs, the leader in Text Analysis AI whose tools scale content moderation for games, apps and online platforms, announced the launch of the world’s first AI content moderation solution that detects and prevents harmful and toxic behavior produced by Generative AI.

Total Economic Impact Study Shows Movable Ink Delivers a 422% ROI

Movable Ink, the personalized content platform provider for digital marketing leaders, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying its technology.

Article of the Week

How is Content Syndication A B2B Lead Generation Game Changer

What if there was more you could do with the excellent content you already produce? Your reach might still increase, your search results could get better, and engagement could go up without you having to spend more time creating new content. Since content creation can be seen everywhere—in movies, blog posts, infographics, and more—you probably already know what it is. Content marketing has increased over the previous ten years and will keep expanding. In fact, more than 75% of marketers claim that their business has a content marketing strategy, and more than 40% of them think that approach is performing well.

MarTech Expert Quote of the Week

MarTech360 Interview With Meggie Giancola, Senior Vice President of Sales, Vericast

“Marketing solutions must be agile enough to balance this need for privacy with the capability to understand and activate consumer desire.”