Merchandisers Gain Even More Ways to Optimize E-Commerce Growth With the Launch of New Features and Enhancements from Bloomreach

Bloomreach, announced the launch of three new merchandising features and enhancements for Bloomreach Discovery, with each offering merchandisers greater control as they optimize the e-commerce experience. Designed with input from merchandisers themselves, these features are a part of Bloomreach’s ongoing commitment to building user-friendly tools and self-serve capabilities for the business users bringing merchandising strategies to life.

“Merchandisers are relentlessly seeking new ways to optimize e-commerce growth, but they’re often limited by solutions that just weren’t built for them,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Every aspect of Bloomreach Discovery was informed by and optimized for the merchandiser. With the launch of these new features and enhancements, we’re further expanding the ways in which they can use Bloomreach Discovery to drive their strategies forward, and importantly, helping them to do so as efficiently as possible.”

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The recently launched merchandising features and enhancements for Bloomreach Discovery were built to drive greater control, efficiencies, and flexibility for users. This includes:

• Editing product cards to include specific data. In their Visual Editor, merchandisers can now customize the data and attributes they want to see on a product card, including a data point like margin or attributes like brand or fabric, for example. This supports a more data-driven workflow for merchandisers to help them continuously optimize critical metrics and get more done in a day.
• Cloning rules and configurations between sites. Merchandisers can save valuable time by creating rules in one site and copying them to another site with a user-friendly workflow. This enables them to effectively manage multiple websites at once. Merchandisers can also prepare for peak seasons by curating multiple non-production sites and cloning configurations between them.
• Curating product placement on a page. With the ability to create custom collection pages by manually placing products on a page in the right order, merchandisers can always achieve the specific look that elevates their brand and meets the demand of their next campaign.

SOURCE: BusinessWire