AI-Media and Middleman announce advertising insertion partnership
AI-Media and Middleman Software, Inc., a leading provider of SCTE 104 and 35 messaging solutions, have joined forces to offer broadcasters powerful SCTE 104/35 unified messaging solution for live production workflows.
AdIT: AdIT Live from Middleman Software revolutionizes the generation of SCTE 104 and 35 messages in real time, enabling the monetization of direct-to-stream live events without a broadcast automation system.
Alta: AI-Media’s Alta Caption Encoder Software enables the integration of live captions and subtitles as well as the injection of SCTE 104/35 messages into live IP video production environments, making it a choice obvious to broadcasters.
A simplified architecture
Through the seamless integration of AdIT Live and Alta, broadcasters can automatically manage and inject any SCTE 104 and 35 messages directly into MPEG and ST 2110 transport streams, alongside sub-integration data. titles and captions. No additional components are required in the signal chain.
Multiple profiles in a single stream
AdIT Live and Alta Software support the full SCTE 104/35 standard, providing advanced capabilities that help broadcasters. One notable feature is the ability to route multiple “streams” of distinct SCTE 104/35 messages to individual recipients via the same video stream by leveraging DPI PID index values to identify unique services, ensuring efficient distribution and parallel without wasting bandwidth.
This combined solution simplifies and enhances live production workflows to provide broadcasters with unprecedented control and flexibility to maximize ad revenue at scale.
James Heliker, CEO of Middleman, said: “ We are excited to team up with AI-Media to deliver a modern, comprehensive solution for live production of SCTE 104/35 messages. Our collaboration sets a new benchmark for the industry, equipping broadcasters with greater control, flexibility and monetization capabilities in their live productions. »
Bill McLaughlin, Product Director at AI-Media, comments on the partnership: “Our Alta systems have gained significant recognition among the world’s leading traditional broadcast networks and OTT sports channels due to their exceptional flexibility for injection of real-time SCTE triggers into SMPTE-2110 or compressed workflows. However, many of our customers struggle to populate these trigger messages with detailed live data from other business intelligence sources.
To address this challenge, we teamed up with Middleman to integrate their AdIT system to deliver an integration layer that maximizes the automation and content monetization benefits of a complete end-to-end SCTE-35 solution. . By combining AdIT and Alta, the trigger system can transcend traditional on/off signaling, unlocking a multitude of possibilities. We look forward to working with Middleman on this project, as well as in future collaborations.
SOURCE : GlobeNewswire
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