23-Year Salesforce Consulting Veteran and Coastal Cloud Board Member Eric Berridge Appointed to CEO

Coastal Cloud, a top-ranked Salesforce consulting partner with multi-cloud expertise across industries, has announced that Eric Berridge, a 23-year veteran of the Salesforce Partner ecosystem, and a member of Coastal Cloud’s board of directors, has been appointed as CEO. Tim Hale, Co-founder of Coastal Cloud, is transitioning to Executive Vice Chairman of the board. Co-founder Sara Hale will remain President of Coastal Cloud.

Eric has decades of experience in the Salesforce Partner ecosystem. He is the co-founder and former CEO of Bluewolf, an IBM company (acquired 2016), that he built over two decades as the original and preeminent consultancy for Salesforce solutions. Most recently, Eric helped lead Professional Services at Salesforce as the Chief Commercial Officer.

“Having been a member of Coastal Cloud’s board of directors since 2020, I have seen up close the unwavering dedication that this organization has shown to its customers and their success. I couldn’t be more excited to deepen our commitment to that mission,” says Eric Berridge, CEO of Coastal Cloud. “Tim, Sara, and our entire team have built an incredible foundation over the past 11 years, and I look forward to building on that foundation by growing our relationships with our customers, expanding the impact of technology to drive business results, and investing in helping customers actualize innovation, including using Salesforce as the #1 AI CRM.”

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Founded in 2012 as a family-owned business, Coastal Cloud is an award-winning Salesforce Partner with multi-cloud expertise, providing consulting, implementation, and managed services support for organizations looking to generate maximum value from Salesforce. The company has worked with more than 1,300 organizations, and deployed more than 6,100 projects. With a team of over 600 experts holding more than 1,700 Salesforce certifications, Coastal Cloud offers insight and expertise to a wide variety of industries, including healthcare and life sciences, manufacturing, non-profit, public sector, private equity and more.

“Sara and I are thrilled that Eric is joining Coastal Cloud full-time to lead our next phase of growth,” says Tim Hale, Co-founder and Executive Vice Chairman of Coastal Cloud. “Eric is a esteemed leader in the Salesforce Partner ecosystem, and his 20 years of industry expertise, deep relationships with Salesforce executives, and obsession for the customer experience will elevate Coastal Cloud’s position in the years to come.”

Coastal Cloud has won a Global Partner Innovation Award from Salesforce from 2020-2022. The company was also designated a “Leader” in multiple quadrants in the ISG Provider Lens(TM) Salesforce Ecosystem Partners 2023 Quadrant Report for the United States.

SOURCE: GlobeNewswire