MarTech360’S Weekly News Roundup With NICE, Feedonomics, OpenX, Botify And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
NICE to Acquire LiveVox, Revolutionizing How Organizations Manage Proactive Outreach With the Power…
NICE and LiveVox announced that NICE has entered a definitive agreement to acquire LiveVox, a leading AI-driven proactive outreach provider. NICE’s industry-leading platform CXone, with its advanced digital engagement capabilities, and Enlighten, the industry’s only AI purpose-built for CX, combined with LiveVox’s sophisticated and rich proactive outreach portfolio creates the only truly unified platform converging all interactions, voice and digital, attended and unattended, inbound and outbound. Together, NICE and LiveVox will help organizations accelerate their CX operations into the digital era with smart conversational AI at scale.
ShipperHQ and Hyvä Forge Strategic Partnership: Redefining eCommerce Excellence for Magento and…
ShipperHQ, the premier shipping experience management solution, and Hyvä, the de facto frontend solution for Magento and Adobe Commerce, proudly announce a fortified partnership, set to shape the future of eCommerce. Marking a milestone for Hyvä, ShipperHQ stands as their first-ever Shipping Partner and their inaugural U.S.-based collaboration. This collaboration is anchored on the shared vision to elevate the online shopping landscape, seamlessly merging ShipperHQ’s industry-leading shipping solutions with Hyvä’s unparalleled website performance expertise.
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In Social Media Technology news this week…
Feedonomics Announces Integration with TikTok Shop
Feedonomics, the market leader in product feed management and marketplace syndication for ecommerce businesses, announced its direct integration support for TikTok Shop in the US & UK.
Through this integration, merchants leveraging Feedonomics for product listing management and order syndication across hundreds of global shopping channels are now able to sell products directly on TikTok Shop through in-feed videos, LIVEs, and the product showcase tab.
The Sandbox partners with Agora to power next-gen social interactions in the metaverse
The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced a partnership with Agora to supercharge real-time engagement and social interaction within the metaverse. The collaboration will empower players in The Sandbox to connect through real-time voice, video, and chat, encouraging better collaboration among creators, and social multiplayer experiences.
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In Mobile Tech news this week…
OpenX Teams up with Cedara to Become the First Adtech Platform to Deliver a Complete Programmatic…
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced a milestone partnership with Cedara, the Carbon Intelligence Platform. With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campaign emissions via Cedara’s platform.
Nielsen launches netflix ad measurement in nielsen one ads
Nielsen, a global leader in audience measurement, data and analytics, announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.
The launch further broadens Nielsen’s coverage of streaming measurement leveraging a direct integration with Netflix’s first-party data along with Nielsen’s representative panel for comprehensive cross-platform deduplicated metrics. This will allow Netflix advertisers to validate their ad performance, inclusive of co-viewing metrics, to better understand how effective their ads are reaching Netflix members.
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In Marketing Analytics news this week…
Botify announces new measurement benchmark model for reliable calculation of organic search return…
Botify, the leading natural search performance marketing platform , announced significant progress in calculating organic search-related returns – known as return on organic search spend (ROSS). New computational model sets industry standard for how corporate brands and marketers can measure and improve their marketing investments. Coinciding with this, organizations are increasing their efforts to maximize cost-effective strategies to engage audiences and prioritize profitable channels to achieve continued growth and success.
DigitalOcean Introduces Cloud-Hosted Scalable Storage for Managed Databases
DigitalOcean Holdings, Inc, the cloud for startups and SMBs, announced the launch of Scalable Storage for DigitalOcean PostgreSQL and MySQL Managed Databases, which enables small and medium-sized businesses to only pay for the data resources they need, preventing cloud underutilization and optimizing customer spend. With this new offering, DigitalOcean customers can increase the disk storage of their Managed Databases without needing to change compute and memory to meet higher data utilization demands.
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In Martech Content news this week…
Contentful Announces New Products and Capabilities for the Contentful® Composable Content Platform…
In digital-first world, boundaries and expectations are constantly changing while the landscape of digital channels continues to evolve. Through it all, content is the customer experience. It’s through content that organizations captivate, entertain, and engage. And now, with the seismic shift driven by generative AI, organizations must determine how to take advantage of the latest technical advancements to deliver and scale experiences with the increasing speed, efficiency, and intelligence that is essential to compete in the marketplace.
Blackbaud Announces Impact Edge, the First AI-Powered Social Impact Reporting and Storytelling…
Blackbaud, the leading provider of software for powering social impact, announced the development of Impact Edge™, a new AI-powered, social impact reporting and storytelling solution for corporate social responsibility (CSR) and social impact teams of all sizes. A first-of-its-kind technology solution that leverages responsible generative AI, Impact Edge will empower corporate impact professionals to easily create a compelling picture of their organization’s social impact using data captured safely and securely from their employee engagement programs, philanthropic programs, educational initiatives, and other trusted external data sources.
Article of the Week
YouTube Affiliate Marketing: Unlock Your Business Potential in 2023
YouTube affiliate marketing involves promoting a product on your YouTube channel and earning a percentage of the sales made through the unique link provided. There are various affiliate programs available in which numerous brands participate. These programs provide a unique link for specific products and services that you can utilize to kickstart your affiliate marketing journey.
You can find affiliate links on YouTube videos typically in the description. Many YouTubers will provide multiple links for all the products or items they mention during the video, and they will also disclose that they receive a percentage of the sale. For instance, if you’re creating a video to share your new workout routine and want to suggest using the exercise band you personally use, you can generate an affiliate link for that product and include it in the description of your video.
Interview of the Week
MarTech360 Interview With Jeff Marcoux, Chief Marketing Officer at Bombora
As the Chief Marketing Officer at Bombora, I lead the marketing, SDR, and revenue operations teams. In fact, prior to becoming Bombora’s CMO, I was a Bombora customer twice, and then also served as a fractional CMO where I implemented Bombora across several more companies. This gave me a first-hand look at what the company’s products can do.
Bombora is the leading provider of B2B Intent data solutions. We are a pure-play data company that helps B2B marketers leverage intent data to identify and engage their ideal customers at the right time, maximizing return on investment and time.
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