Envestnet | Yodlee Introduces SpendSignals to Empower Businesses with Real-Time Consumer Spending Insights and Peer Purchasing Behavior

Envestnet | Yodlee is proud to unveil SpendSignals, a sophisticated, AI-powered solution that provides corporate and market research professionals access to real-time consumer spending insights and trends, as well as direct access to insights on shopper purchasing patterns at competitors.

With SpendSignals, market research professionals and corporate strategists can do their own no-code analysis of high quality, enriched, de-identified data spanning sales, customer retention, market share, customer life-time value and much more. Sourced from Yodlee’s enriched data sets encompassing 1,600+ merchants across 60+ industries and trillions of dollars in spending, direct to consumer brands and retailers can better understand their competitive advantages, identify gaps in the market, predict consumer spending patterns, improve customer lifetime value, diagnose business issues and more.

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“As the competitive race intensifies to find, capture, and retain customers, the need for robust, timely, high-quality data has never been greater,” said Farouk Ferchichi, President of Envestnet | Yodlee. “SpendSignals is a powerful tool to help businesses unlock opportunities and drive growth, and we are a proud partner in enabling businesses to put that data to good work by gaining a multi-dimensional understanding of market dynamics and customer spending patterns.”

SpendSignals empowers businesses to make informed decisions by enabling hyper-granular merchant-specific views by location – down to the zip code and store level along with comparing online vs in-store sales. Access to brand health metrics and insights also allow for the development of messaging that resonates with a company’s target audience.

SOURCE: PRNewswire