MarTech360’S Weekly News Roundup With Sinch, Sprinklr, Mindmatrix, ThoughtSpot and more!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Sinch Expands the Mailgun Product Suite with Mailgun Optimize and Mailgun Validate to Transform…

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, announced that Mailgun Optimize, the first deliverability solution built on an email sending platform, and Mailgun Validate, the fastest and most accurate address verification solution, are now part of the Sinch Mailgun product suite. Mailgun is an industry leader in email delivery, with over 400 billion emails sent every year for the world’s biggest brands and technology providers. The expanded product suite improves every part of the email management lifecycle, all through one integrated platform and global Super Network, versus relying on piecemeal third-party solutions that lack insights at scale.

EDITED Announces EDITED Cartridge for B2C Commerce: Drive Conversion on High Traffic Web Pages on…

With EDITED Cartridge for B2C Commerce, customers can have over 300 advanced retail KPIs displayed on their ecommerce site and catalog views, measuring metrics like profit, demand, inventory, promotions, and more. Retailers will easily be able to identify relative metric performance and which products need resorting, price changes, or stock changes to optimize performance and grow profitability.

• In Social Media Technology news this week…

Sprinklr Optimizes Social Media Customer Service for Vueling

Sprinklr, the unified customer experience management platform for modern enterprises, announced that Vueling – a Spanish airline and part of the IAG Group that serves more than 100 destinations in Europe, North-Africa and Middle East – has selected the AI-powered Sprinklr platform to optimize its customers’ social media experience across every digital channel.

IZEA Wins Platinum Muse Creative Award for Predator Gaming Campaign

The companies were awarded Platinum in the Branded Content – Influencer Marketing category for their Plugged In With Predator Gaming activation at IEM Dallas 2023. The campaign promoted Predator Gaming’s Helios 18 gaming laptop and helped cultivate a relationship between the brand and the esports community.

• In Mobile Tech news this week…

Leading partner marketing and sales ecosystem enablement service provider, Mindmatrix, introduces…

Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge’s personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature. Bridge already has a strong personalization and asset co-branding engine that allowed users to customize every bit of their sales and marketing communication and engage in co-branding and personalized sales and marketing across multiple media

Bodewell and AppSumo Partner Together to Transform Video Marketing

Bodewell, a cutting-edge video marketing platform, is proud to announce a strategic partnership with AppSumo, a leading platform renowned for its collaboration with software companies to provide businesses with exclusive deals. This exciting collaboration aims to bring a new wave of possibilities to Bodewell and AppSumo, fostering growth and engagement for both companies.

• In Marketing Analytics news this week…

SurveyMonkey Announces AI Generated Surveys

SurveyMonkey, a global leader in online surveys and forms, announced the availability of Build with AI, a new survey creation feature powered by AI research and deployment company, OpenAI. Build with AI, the newest capability in the SurveyMonkey Genius^® lineup of AI-enabled features, allows users to create surveys from just a written description, automating and accelerating the survey creation process. Build with AI is available now and is free for all SurveyMonkey users.

ThoughtSpot Named to Inc.’s 2023 Power Partner Awards for Driving Business Outcomes for Customers…

ThoughtSpot, the AI-Powered Analytics company, announced it was named to Inc. Business Media’s second annual Power Partner Awards in the AI and Data, Generative AI integration category. The award honors B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups put the power of AI into their business and accelerate growth.

• In Martech Content news this week…

Catch+Release Unveils Innovative Creator Community, Revolutionizing Content Licensing and…

Catch+Release, the content licensing marketplace, is proud to announce the launch of its groundbreaking Creator Community. This marks a new era in content licensing, offering a dynamic space where creators can monetize their work and brands can discover and license captivating content. Creators always have the option to either accept or decline any license opportunity, and they are paid every time their content is used with the necessary permissions granted from both IP owner and models.

Sinequa Expands its Partnership with Google Cloud and Brings Advanced Retrieval-Augmented Generation…

Enterprise Search leader Sinequa today announced it has expanded its partnership with Google Cloud by adding its generative AI capabilities to Sinequa’s growing list of integrations, so users can now converse with their content. By combining the conversational abilities of Google Cloud’s Vertex AI platform with the deep factual knowledge provided by Sinequa’s intelligent search platform, businesses can now harness the power of generative AI on their content to drive innovation, enhance customer experiences, and gain valuable insights from their enterprise content.

Article of the Week

Mobile Miracles: Creating Seamless Customer Journeys

In the modern era of technology, customers have high expectations for a seamle­ss and unified experience when engaging with a brand across various channe­ls. Whether it’s through a website, mobile apps, social media platforms, or in-person inte­ractions at physical stores, they desire smooth and interconnected experiences at every touchpoint. In this blog, we will discuss the role of mobile apps in creating a seamless customer journey, as the saying goes, “Customer is King”. Let’s get started!