MarTech360’S Weekly News Roundup With Evvnt, Birdeye, Oracle, Adlucent, Pax8 And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

DISH Media Expands Addressable TV Advertising Footprint Through Exclusive Collaboration with Philo

DISH Media, leaders in impression-based TV advertising, announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape. Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to Philo’s inventory. This partnership marks the first time that advertisers will have an external reach beyond DISH TV and SLING TV inventory through DISH Media buys, tapping into new, incremental audiences.

Evvnt And Letterhead Partner To Harness Email Marketing For Event Success

Evvnt, a leading force in ticketing, marketing, and event discovery, has proudly unveiled a new partnership with Letterhead, an innovative newsletter creation and monetization software. This strategic collaboration aims to empower Evvnt’s ticketing partners and venues by introducing high-impact, automated email products designed to elevate event exposure, boost ticket revenue, and enhance engagement.

The Power of Collaboration

Through this strategic alliance, Evvnt’s customers gain exclusive access to Letterhead’s advanced technology, known for achieving open and click rates 50% higher than industry averages for publishers of over 2,000 email newsletters.

• In Social Media Technology news this week…

Birdeye Launches AI-powered Social Platform for Multi-Location Brands

Birdeye, the leading reputation and customer experience platform for local businesses is proud to announce the launch of Birdeye Social. This cutting-edge platform harnesses the power of AI to revolutionize social media management from content generation to monitoring and reporting for multi-location enterprises.

“Birdeye Social sets a new standard for local social media management,” said Dave Lehman, President at Birdeye. “Unlike existing solutions, which often overlook the complex needs of multi-location brands, our platform is purpose-built to address the challenges of scaling social media management across hundreds of locations.”

Bazaarvoice announces new AI-powered features, further delivering seamless, omnichannel shopping…

Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, introduced three new capabilities powered by Bazaarvoice HarmonyAI, the intelligent engine fueling all of the company’s current and upcoming AI-driven capabilities.

Stacey Ocegueda, Customer Service at Manna Kadar Beauty said about Photo Captions for Instagram™: “It was beyond helpful how it automatically inserts captions that work well with our Instagram page. Everything worked amazingly with the right number of hashtags and emojis. This feature saves time and eliminates the process of creating a caption.”

• In Mobile Tech news this week…

Microsoft’s Performance Max now available globally

Performance Max is a new automated campaign type that brings together the best of Microsoft’s automation to find you more conversions. You architect the strategy with goals, assets, and signals, and our industry-leading AI dynamically creates and optimises ads across our unique Microsoft Advertising surfaces to maximise performance.

This all-in-one campaign provides you with a streamlined setup for multi-format, cross-channel optimisation that can bring you more conversions and AI-powered recommendations designed to meet your goals.

Oracle Contextual Intelligence and Buddy Decarbonise Collaborate for Cookieless Targeting Solutions

With privacy concerns escalating and impending cookie restrictions in 2024, Australian advertisers are seeking innovative approaches for personalised and targeted advertising. In a strategic move, local adtech platform BigAds has seamlessly integrated Oracle Contextual Intelligence into its Buddy Decarbonise platform. This collaboration aims to deliver cutting-edge contextual targeting solutions for digital advertising campaigns, leveraging advanced technology for content analysis and precise targeting.

• In Marketing Analytics news this week…

Adlucent Unveils BEACON Application on Google Cloud Marketplace, Expanding Client Solutions

Adlucent, a leading performance media, analytics, and data agency and Advantage Solutions Inc. company, proudly announces the launch of its cutting-edge BEACON application on Google Cloud Marketplace. BEACON enables digital marketers to bring together their first-party data with their data stored in BigQuery, and provides another means to easily implement Google’s enhanced conversions via the Google Ads API, offering optimal flexibility and control over advertiser data. With BEACON, advertisers can benefit from privacy-focused data controls over their first-party data and inform marketing and advertising campaigns with more complete data, helping companies achieve above-and-beyond results for their digital marketing campaigns and maximize revenue potential.

Flashtalking by Mediaocean Announces New Exclusive International Partnerships Covering 89 Markets

Mediaocean, the mission-critical platform for omnichannel advertising, announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its market leading solutions to more customers in a range of key markets around the world. The agreements provision for primary ad serving, creative personalization, cross-channel measurement and verification across open web display, mobile, audio, video, digital out-of-home, and connected TV.

Collectively, the new activation partners support advertisers in 89 different countries, significantly expanding Flashtalking’s footprint following a surge in adoption after the announcement that Amazon was deprecating its Sizmek ad server.

• In Martech Content news this week…

TransPerfect Names Jin Lee as Co-CEO

In Lee’s more than two decades with TransPerfect, he has risen through the ranks to manage worldwide production and a team of more than 150 managers. Lee joined the company’s New York office in 2003 as a Project Manager and within two years worked his way up to Team Lead, then Department Manager for a nascent finance production group. He then expanded his role globally to take on London and Hong Kong production, and more recently, Seoul and Tokyo. In addition to heading TransPerfect production as a whole, Lee has also led other TransPerfect divisions to record levels of efficiency and innovation, including the staffing and document review group in TransPerfect Legal, Trial Interactive eTMF solutions, and DataForce, the AI solutions division.

Cloud Marketplace Leader Pax8 Selects Ruder Finn as PR Agency of Record

Pax8, the leading cloud commerce marketplace, has appointed Ruder Finn as its PR Agency of Record (AOR) to develop and execute a North America communications program for the company. Following a competitive review, Ruder Finn was chosen by Pax8 for its deep tech industry experience, creative storytelling approaches, and track record of driving measurable impact.

“Ruder Finn demonstrated they understood our audiences and had the data-driven, creative capabilities, as well as the media chops, we were looking for in a PR agency partner,” said John Trent, Senior Director of External Communications of Pax8.

Article of the Week

Everything You Need to Know B2B Customer Experience

In our contemporary era, the significance of customer experience cannot be overstated. Beyond mere price considerations or product quality, the customer experience is poised to become the paramount differentiator in attracting and retaining customers, even within the B2B (business-to-business) realm.

B2B customer experience is transforming business and customer expectations. According to a recent study by Deloitte, customers not only recognize but also actively value and embrace the experiences delivered by businesses—an acknowledgment that directly translates into enhanced growth and profitability. Let’s learn more about it.