TechTarget Announces Strategic Partnership to Integrate its Leading Account Intent Data Directly into the 6sense Revenue AI Platform

TechTarget, Inc, a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams create, manage, and convert high-quality pipeline to revenue, announced the launch of a strategic partnership to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI™ Platform. This partnership brings mutual customers a potent new combination of intent data and capabilities to drive sales and marketing success.

6sense uses advanced AI and big data analytics to empower organizations with actionable insights and predictive intelligence. The innovative 6sense Revenue AI platform is designed to help businesses identify and engage with their most promising prospects at the right time, significantly enhancing the efficiency and effectiveness of their sales and marketing efforts.

TechTarget’s Priority Engine™ Account Intent Feeds offering, launched in April 2024, is powered by TechTarget’s leading purchase intent data. TechTarget directly sources this data from the real, observed activity of known accounts and buyers coming to TechTarget’s expansive global network while conducting research in support of active B2B technology purchases. Leveraging Priority Engine Account Intent Feeds in addition to 6sense’s proprietary intent enables revenue teams at mutual customers to focus on the right accounts at the right time, drive deeper engagement and generate more revenue from account-based efforts.

The combined intent data sets represent a new opportunity for mutual customers to:

• Create efficiency by identifying, prioritizing and targeting accounts who are actively consuming contextually relevant buy-cycle content
• Inform better list segmentation and enable deeper personalization at scale with actionable insights into granular topical research and engagements with vendor content
• Drive better sales and marketing efficiency, focus outreach and shorten sales cycles by eliminating false signals

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“This partnership is very exciting as our customers are now able to directly access the breadth of TechTarget’s account intent signals within the 6sense platform. Priority Engine Account Intent Feeds provide unmatched precision to confidently identify high-value accounts that are most likely to buy. This rich data source, combined with 6sense’s proprietary intent data, provides them with a more complete view of who is in market,” said Michael Cotoia, Chief Executive Officer, TechTarget. “This is truly a ‘better together’ story that will help our mutual customers further refine their approach and more easily leverage this unique data directly in the 6sense platform to build segments and orchestrate account-based efforts.”

“The best B2B companies win over buyers and develop relationships long before buyers and sellers interact, which requires reliable signals to predict which accounts are in market,” said Elliot Smith, Head of Partnerships at 6sense. “Our partners at TechTarget share our goal of providing best-in-class signals and intelligence to help sales and marketing teams focus on the right accounts at the right time to drive more meaningful engagement and revenue.”

How the integration works

Mutual customers can create segments in 6sense based on TechTarget’s Account Intent Feed filters including Account Intent Range, Account Intent Trend and Account Engagements.

• Account Intent Range – Numerical score ranges indicating changes in each account’s research activity and engagement with the vendor’s content and website
• Account Intent Trend – Status indicating the account’s activity this week compared to previous weeks
• Account Engagements – Filter based on an account’s engagement with the vendor including if an account viewed their content, clicked on their banner or visited their website

SOURCE: Businesswire