Duda and ActiveCampaign Forge Strategic Partnership to Enhance Email Marketing and Automation for Website Agencies

On 20th August 2024, Duda, a leading professional website builder designed for digital agencies and SaaS platforms, announced a new integration with ActiveCampaign, a prominent provider of marketing automation, email marketing, and CRM solutions. This collaboration introduces a custom-built Duda Connector, which seamlessly integrates ActiveCampaign’s marketing capabilities directly into Duda’s website-building editor.

This partnership will benefit over 20,000 agencies and SaaS companies managing more than 1 million client websites. It aims to enhance service offerings, improve client interactions, and unlock new business opportunities within both the web development and email marketing automation sectors.

“Duda’s platform enables web professionals to efficiently build and integrate websites on a large scale, minimizing the need for manual configurations,” stated Itai Sadan, CEO and co-founder of Duda. “This, in turn, allows small business clients to concentrate on engaging with customers rather than managing email marketing mechanics.”

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ActiveCampaign’s automation platform supports over 180,000 businesses across 170 countries by enabling personalized customer experiences through its comprehensive suite of tools. These include transactional emails, email marketing, marketing automation, eCommerce marketing, and CRM, designed to deliver individualized experiences across all communication channels throughout the customer journey.

Sadan elaborated, “For instance, when a visitor completes a purchase on a Duda-powered site, the ActiveCampaign Duda Connector can automatically send a customized thank you email and initiate a follow-up sequence tailored to the customer’s purchasing behavior. This integration facilitates sophisticated, trigger-based marketing without the complexities of coding or manual database management.”

Shay Howe, Chief Marketing Officer at ActiveCampaign, emphasized the value of this collaboration: “Our partnership with Duda enhances the service we offer to agencies and their clients by integrating marketing automation directly into the web development workflow. This allows agencies and SaaS companies to deliver targeted, data-driven customer experiences with ease, focusing on business growth rather than technical challenges.”

The integration leverages a specially designed Duda Connector, which operates within the website-building editor and links directly to Duda’s native contact form, eCommerce, and membership solutions. This new category of connectors on the Duda App Store facilitates data exchange between Duda and various other platforms, such as CRMs and ERPs, providing web professionals with enhanced site functionality without the need for coding.

Since the introduction of the Duda Connectors program, the company has launched integrations with ActiveCampaign, MailChimp, HubSpot, Slack, and Facebook Conversions. Future integrations are planned with Pipedrive, Salesforce, RD Station, Zoho, and Go High Level.

Justin Wells, Senior Manager of Product Partnerships at Duda, commented, “The initial success of these integrations demonstrates their effectiveness in enhancing agency and SaaS client capabilities. They are designed to boost productivity and facilitate seamless connections with numerous platforms, enabling tasks such as lead capture, conversion tracking, CRM contact creation, and email dispatch without additional effort.”

This strategic partnership underscores Duda’s commitment to providing advanced, integrated solutions that streamline operations and drive growth for web professionals and their clients.