Rithum appoints Suzin Wold as Chief Marketing Officer. Last month, Rithum appointed Lou Keyes as its CEO. Now, Keyes is taking steps to enhance the company’s leadership team by appointing Wold.
Wold brings a wealth of experience as the company’s CMO, having spent more than 25 years in marketing leadership roles at Sama, Bazaarvoice, and Qlik, and previously held key marketing roles at companies like Rackspace, PayPal, and Procter & Gamble. She is a data-driven modern marketer who champions cross-team collaboration to drive innovative campaigns and impactful results. Wold is also the co-founder of Blackhawk Network, the gift card company.
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Rithum (formerly CommerceHub and ChannelAdvisor) is one of the industry’s most influential and trusted commerce networks, helping brands, retailers, and suppliers work together to deliver third-party (3P) commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Using its commerce, marketing, delivery and discovery solutions, Rithum customers create optimized consumer shopping journeys from beginning to end. More than 40,000 global brands trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum processes an average of 2.4 billion transactions every day for retailers like Best Buy, Adidas, The Home Depot, and more.
SOURCE: Businesswire
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