MarTech360 Podcast with Daniel Godoy, Global Head of Programmatic Evangelist at Microsoft Advertising

In this latest episode of Martech360 learn from the programmatic advertising veteran on how Microsoft is leading the way in this space, helping brands to stay relevant in a rapidly changing market while maintaining a focus on user privacy. Daniel Godoy Mondragón is Microsoft’s Global Head of Programmatic Evangelist!

Daniel shares his insights on the future of programmatic advertising, digital transformation, and how brands can harness data to drive real ROI in today’s complex digital ecosystem.

He highlighted that programmatic solutions are essential for accurately measuring the true ROI of omnichannel campaigns. By leveraging real-time data and advanced attribution models, brands can gain a holistic view of consumer interactions, enabling better budget allocation and campaign optimization.

Get ready to uncover strategies that will transform how you think about cross-channel attribution, personalization, and the cookieless future.