OneMagnify Expands Portfolio with Acquisition of AI-Powered CTV Marketplace, Emodo

On October 23, 2024, OneMagnify, a top provider of data-driven marketing solutions backed by Crestview Partners, announced its acquisition of Emodo, a leader in AI-powered programmatic marketing. Emodo is known for its CTV-first media marketplace, offering advanced audience targeting and dynamic creative solutions. With a strong focus on AI innovation, immersive ad formats, and unique data insights, Emodo provides brands, publishers, and media platforms with impactful marketing experiences. Although part of OneMagnify, Emodo will continue to operate as a separate entity.

This acquisition enables OneMagnify’s clients to tap into AI-powered programmatic marketing, offering more personalized, targeted campaigns that effectively engage decision-makers at every point in the buying journey. Emodo’s captivating CTV and native ad formats help boost engagement, while OneMagnify’s data-driven insights enhance audience understanding and optimize campaign performance for greater ROI. Together, these combined strengths offer OneMagnify’s clients a significant competitive edge, helping them meet their business goals.

Mark Petroff, CEO of OneMagnify, shared his excitement: “This acquisition perfectly fits our vision to offer comprehensive B2B marketing solutions fueled by top-tier data science and technology. With Emodo’s cutting-edge AI and programmatic media expertise, we can provide even more value, driving measurable outcomes and enhancing customer experiences.”

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Alistair Goodman, co-founder of Emodo, added, “We’re excited to join forces with OneMagnify. This acquisition allows us to extend our AI-driven innovation and programmatic capabilities into the B2B sector, offering advanced targeting, immersive creative, and optimized inventory. Together, we’ll create experiences that drive growth and deliver unmatched value for OneMagnify’s clients.”