Nexxen Debuts Deal Marketplace to Elevate Video, TV, and Display Advertising

On October 28, 2024, Nexxen, a leading global advertising technology platform specializing in data and advanced TV, introduced Deal Marketplace, a new feature within its demand-side platform, Nexxen DSP. This centralized interface is designed to help advertisers easily discover, visualize, and activate preferred deals across connected TV (CTV), online video (OLV), and display formats, significantly reducing time spent on campaign planning and execution.

Deal Marketplace aims to streamline processes and enable advertisers to make data-driven decisions. With access to a wide range of premium supply options and advanced audience-targeting capabilities, advertisers gain enhanced visibility into available inventory.

Key offerings include TV Audiences—custom audience segments created through Nexxen’s proprietary TV Intelligence, which combines linear and streaming viewership data—as well as content-specific targeting and exclusive CTV options focused on high engagement and sustainability. Additionally, Deal Marketplace provides access to inventory through contextually curated private marketplace (PMP) deals, developed with content and audience-layered data.

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“Deal Marketplace reflects Nexxen’s commitment to tackling industry challenges in premium video and streaming,” said David Roman, Nexxen DSP’s Senior Vice President. “By shortening the time it takes buyers to find and activate high-quality deals, we enable them to focus on what matters most. The platform’s streamlined design, flexible technology, unique packages, and enhanced targeting solutions set Deal Marketplace apart.”