Reltio Partners with ZoomInfo to Enrich Customer Data and Fuel Sales and Marketing Growth

On November 12, 2024, sales and marketing teams need a complete 360-degree view of customer and prospect data to drive revenue and success. Unified, real-time customer profiles are essential for making informed decisions. At Web Summit, Reltio® introduced Reltio Enrichment with ZoomInfo, a powerful solution that enhances customer data, enabling businesses to make sales and marketing decisions based on the most current insights.

By integrating Reltio’s cloud-native data unification platform with ZoomInfo’s industry-leading B2B data, sales and marketing teams gain access to high-quality, real-time information about customers and their contacts. This includes over 200 unique company data attributes and critical contact details like direct phone numbers, emails, management levels, and job functions.

“By merging Reltio’s platform with ZoomInfo’s extensive data, we’re providing sales and marketing teams with trusted, up-to-the-minute insights,” said Manish Sood, CEO and Founder of Reltio. “This partnership highlights our dedication to enabling smarter, faster decision-making based on enriched data to deliver better results for our joint customers.”

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Sood added, “We used ZoomInfo to enhance our own prospect data as part of Reltio’s award-winning account-based experience transformation. As a result, we closed deals 31 days faster on average, showing the impact of this integration in driving business outcomes and revenue.”

Reltio Enrichment with ZoomInfo offers key features including:

• Customer Data Governance: Automatically merges the best-matched ZoomInfo record with the customer profile for consistent, accurate data.
• Enriched Profiles: Instantly enriches customer and prospect data from ZoomInfo, keeping it up-to-date with real-time services, batch updates, or on-demand frequencies.
• Hierarchies and Relationships: Automatically incorporates ZoomInfo’s parent/child company hierarchies during data enrichment, providing a clearer view of customer structures.
• Up-to-Date Contact Data: Access to comprehensive B2B data—job titles, roles, phone numbers, emails—helpful for sales, marketing, and customer-facing teams.
• AI-Driven Innovation: Leverages Reltio Data Cloud’s GenAI and LLM for data unification, featuring a GenAI-powered assistant and pretrained ML models for entity resolution with semantic understanding.

“Reltio Enrichment with ZoomInfo gives users easy access to a complete customer view, accelerating revenue growth,” said Sneh Kakileti, Vice President of Product Management at ZoomInfo. “To close deals, sales and marketing teams need continually refreshed, accurate data about their target markets. ZoomInfo remains the industry leader in delivering such data, with a focus on privacy compliance.”

Reltio’s Multidomain MDM and Reltio Customer 360™ are pre-configured for ZoomInfo organization and contact enrichment. Users no longer need to set up base data models, matching algorithms, or integration APIs, as they are ready out-of-the-box. For additional customization, Reltio offers a low-code/no-code editor for further integration adjustments.