Advanced Audiences Activation by Nielsen Elevates Digital Campaign Impact and Targeting Accuracy in New Zealand

On November 26, 2024, Nielsen announced the launch of Advanced Audiences in New Zealand, a new offering powered by Nielsen Consumer & Media Insights (CMI). This solution, integrated with leading demand-side platforms (DSPs), provides over 4,000 audience segments for advanced digital campaign targeting across the country.

As the first solution of its kind in New Zealand, Nielsen Advanced Audiences simplifies the process of running digital campaigns. Users can access it easily by searching for “Nielsen Advanced Audiences (New Zealand)” on familiar platforms, ensuring seamless integration for digital activations.

Through these integrations, advertisers and agencies will benefit from an end-to-end solution, allowing them to profile their target audiences using Nielsen CMI data and then directly target them via the affiliated DSPs. By tapping into Nielsen’s rich consumer insights, advertisers can achieve greater targeting precision.

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Monique Perry, Managing Director of Nielsen, shared, “This is a win for advertisers and agencies. By integrating Nielsen Advanced Audiences into DSPs, we’re enabling brands to target audiences with precision, tailoring each digital activation to real consumer behavior and insights. This approach helps brands focus on what matters most – reaching the audiences that drive real results.”

Ella Gribben, Commercial Director of Audience Measurement, added, “Nielsen Advanced Audiences addresses the growing need for precision targeting in today’s digital-first world. This end-to-end solution simplifies the process for advertisers and agencies. Reach is important, but the real value lies in connecting brands with the right people at the right time, which is exactly what Advanced Audiences delivers.”

This solution allows advertisers to tap into more specific, nuanced audience segments tailored to New Zealand, making campaigns smarter, more effective, and easier to plan, while also offering greater transparency and impact.