TripleLift and iSpot Partnership to Revolutionize CTV Advertising

On December 17, 2024, TripleLift announced an expanded partnership with iSpot.tv to provide Streaming Competitive intelligence to its programmatic clients. This collaboration marks a significant advancement in Connected TV (CTV) advertising, allowing brands and agencies to access detailed competitive data. By leveraging iSpot’s insights, clients can better understand their CTV investments, ensuring they meet industry benchmarks and outperform competitors.

Andrew King, General Manager of CTV at TripleLift, emphasized that this partnership enhances their offerings, enabling clients to invest more effectively in CTV advertising. The integration of iSpot’s Streaming Competitive Dashboard into TripleLift’s platform introduces two key metrics: Streaming Media Weight, which measures how a brand’s advertising presence compares to industry averages, and Streaming Share of Voice, which assesses a brand’s exposure within its industry.

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Stuart Schwartzapfel, EVP of Media Partnerships at iSpot, highlighted the importance of this partnership in providing comprehensive competitive data. As the streaming landscape continues to evolve, this collaboration equips advertisers with the tools necessary to optimize their campaigns and maximize their investments in CTV advertising.