Perion’s New Deal with Experian is a Game Changer for Advertisers Everywhere!

On December 18, 2024, Perion Network Ltd. announced a strategic collaboration with Experian to enhance its cross-channel and cross-device targeting & attribution capabilities. This partnership involves integrating Experian’s identity graph into Perion’s proprietary solutions, significantly improving the effectiveness of digital advertising across various platforms. The integration aims to provide advertisers with advanced tools that facilitate a seamless user experience.

The collaboration expands Perion‘s existing suite, which includes the AI-powered Audience Segmentation platform, SORT. This platform utilizes privacy-safe data signals to optimize advertising campaigns across Connected Television (CTV) and the web, offering a comprehensive view of the customer journey.

Tal Jacobson, CEO of Perion, expressed enthusiasm about the partnership, highlighting that integrating Experian‘s identity graph will empower advertisers to create more personalized and effective marketing strategies, ultimately driving higher engagement and conversions. The use of Experian’s privacy-friendly digital identifiers is expected to enhance match rates and improve addressability, allowing for precise targeting and measurement over time.

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Ali Mack, Vice President at Experian, emphasized the importance of strategic collaborations in digital advertising. He noted that this integration reflects a commitment to providing advertisers with valuable insights that enhance precision in marketing across multiple channels.