Narrative I/O Unveils Strategic Partnership with Yahoo DSP, Advancing First-Party Data Activation and Monetization

Narrative I/O, a recognized leader in data collaboration, is excited to announce its latest partnership with Yahoo DSP. This collaboration enhances Narrative’s platform, offering advertisers the opportunity to seamlessly activate their first-party data and empowering data providers to more effectively monetize their assets within Yahoo’s Demand-Side Platform (DSP). The integration enables businesses to match their data with Yahoo ConnectID and use it for omnichannel campaigns within the Yahoo DSP, all while maintaining a privacy-first approach.

Revolutionizing Data Activation and Monetization

The partnership with Yahoo DSP marks a significant leap in how businesses and data providers manage and activate their data. Key benefits include:

• Faster Data Monetization: Data providers can now shorten their time to market, enabling them to prepare and launch data products within Yahoo’s marketplace or directly to specific advertisers in a matter of weeks, not months.
• Robust First-Party Data Activation: Advertisers can send their data segments directly to their Yahoo advertiser seat and effortlessly match them with Yahoo ConnectID, an identity solution designed to thrive in environments with signal loss.
• Streamlined Data Segmentation: Users can leverage Narrative’s user-friendly interface, AI-driven insights, or APIs to break down datasets into valuable sub-segments that cater to specific market needs.
• Efficient Taxonomy Management: Create and manage taxonomies with ease, incorporating segment-level pricing to ensure dynamic and accurate data offerings.
• Real-Time Flexibility: Adjust taxonomies on the fly to meet shifting market demands, ensuring that businesses stay agile without unnecessary delays.
• Comprehensive Campaign Measurement: Yahoo DSP will provide measurement logs to offer a complete view of campaign performance, helping businesses evaluate success and optimize their strategies.

Also Read: Resonate Unveils Revolutionary rAI-Powered Audience Builder

Statements from Key Stakeholders

“At Narrative, our goal is to empower businesses to unlock the full potential of their data from the moment they start,” said Tim Mahlman, CEO at Narrative I/O. “With the launch of the Yahoo DSP Connector, we are enabling users to activate and monetize their first-party data with unparalleled efficiency. Our intuitive tools and seamless integrations are changing the way businesses interact with the advertising ecosystem.”

Giovanni Gardelli, VP of Ads Data Products at Yahoo DSP, shared: “Providing choice and control for Yahoo DSP advertisers is essential to us. We are excited to partner with Narrative to offer advertisers a scalable and efficient way to connect with more data providers and target their audiences seamlessly on Yahoo DSP. This integration simplifies access to premium data and drives measurable results, creating new opportunities for success in today’s fast-paced digital world.”

Advantages for Users and Data Providers

By integrating with Yahoo DSP through Narrative, both users and data providers can unlock several key advantages:

• Activate and Target First-Party Data: Advertisers can utilize their own data segments for precise targeting in both display and video campaigns across Yahoo’s DSP.
• Tailored Data Products: Data providers can create customized offerings designed to meet the specific needs of advertisers, maximizing the value of their data assets.
• Maximized Revenue Streams: With dynamic, segment-level pricing, data providers can optimize their revenue potential by offering flexible and competitive pricing structures.
• Simplified Workflows: By eliminating redundancy and resource-heavy processes typically associated with data syndication, businesses can complete integrations swiftly—often within a single day.

This partnership not only enhances how businesses engage with their data but also redefines the possibilities of data-driven advertising in a privacy-centric environment.

SOURCE: PRNewswire