Mirriad Partners with Group Black to Enhance Virtual Product Placement in Culturally Connected Content

Mirriad, a leader in Virtual Product Placement (VPP), has announced an exciting new partnership with Group Black, a media company dedicated to fostering growth for brands targeting the New Majority—the fastest-growing demographic shaping today’s culture and economic landscape. This strategic collaboration will integrate Mirriad’s cutting-edge virtual video ads into Group Black’s growing portfolio of original content, opening up new monetization channels for advertisers.

By combining Mirriad’s award-winning VPP platform with Group Black’s focus on amplifying cross-cultural storytelling, the partnership creates powerful opportunities for brands to connect authentically with some of the most influential audiences.

Through this collaboration, Mirriad’s AI-powered contextual technology will be seamlessly embedded within Group Black’s premium programming, delivering non-disruptive, in-scene brand placements that enhance storytelling while maximizing advertising effectiveness. Group Black’s diverse array of original productions—including the highly anticipated SkillHouse, a GenTV production—will feature these seamless in-content placements, aligning brands with narratives in a way that feels natural and organic to viewers.

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“This collaboration with Group Black creates significant value for advertisers while building new revenue streams for diverse content creators—a win-win that will help shape the future of branded entertainment,” said Stephan Beringer, CEO of Mirriad.

“Group Black is laser-focused on driving unparalleled growth for brands through culturally connected content and scaled distribution,” said Cavel Khan, Chief Growth Officer at Group Black. “By integrating Mirriad’s technology, we are strengthening our ability to deliver innovative brand experiences that deeply resonate with audiences and drive measurable results.”

“By leveraging our technology and platform, we’re not only enhancing the reach and relevance of Group Black’s content but also enabling brands to engage more meaningfully with a wide range of audiences in ways that deliver real business results,” said Maria Teresa Hernandez, Head of Brand Partnerships & Supplier Diversity at Mirriad.

As part of this partnership, Mirriad’s AI-powered platform will become an integral part of Group Black’s suite of advertising solutions. The two companies have already begun analyzing content to identify strategic integration opportunities that will provide even greater value for both advertisers and content creators.