Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are essential. PG allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments-especially during high-demand periods. With the addition of PG, Vistar’s marketplace now supports the full spectrum of programmatic transaction types-open exchange, private marketplace (PMP) and guaranteed-ensuring every campaign objective can be met.

PG provides the assurance of direct deals and the speed, scale and flexibility of programmatic. For advertisers, it means guaranteed delivery on high-value inventory. For media owners, it provides budget confidence and enables them to plan and manage their inventory with greater efficiency when it matters most.

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“The laws of supply and demand still rule in the U.S. market, and when brands are planning around moments where visibility is critical and inventory is limited, they need certainty,” said Lucy Markowitz, SVP & GM, US Marketplace at Vistar Media. “Programmatic Guaranteed makes it possible to lock in placements and budgets ahead of time, so both buyers and media owners can move forward with confidence. Most solutions today fall short on delivery assurance and pacing, so we built the most complete solution in-market to change that.”

SOURCE: GlobeNewswire