Walnut Launches First-Ever Interactive Deal Room, Redefining How B2B Teams Buy and Sell

Walnut, the leading platform that enables go‑to‑market (GTM) teams to build interactive, personalized product demos officially extends its buyer-first philosophy to the entire deal journey with the first Interactive Deal Room. The Interactive Deal Room is a purpose-built Digital Sales Room (DSR) that brings demos, content, mutual action plans (MAPs), and collaboration together into one seamless platform. Through this new product offering, Walnut is making it easier than ever for sales and GTM teams to take the complexity out of managing deals and for buyers to make faster, more confident decisions.

“Navigating the B2B sales journey can feel like a maze. It’s confusing, time-consuming, and most of the time you don’t know where to turn next,” said Eric Anderson, CEO of Walnut. “Reps are toggling between tools, stakeholders are buried in email threads, and leaders are forecasting on gut feel. Our Interactive Deal Room addresses these challenges. We’re helping sellers stay focused, while giving buyers everything they need to say yes, all in one place.”

As a result of convoluted buying journeys, research shows 75% of buyers prefer rep-free experiences altogether and 83% describe the sales process as ‘complex or difficult.’ Sellers can’t afford to rely on email threads and decks anymore as B2B buyers crave and expect a frictionless, consumer-like experience. But currently, traditional deal rooms are little more than file cabinets, often lacking product context, collaboration features, and real-time analytics.

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Walnut’s new Interactive Deal Room closes that gap by transforming a fragmented sales experience into a cohesive journey where every stakeholder has access to all demos, assets, action items, and more. Walnut’s deal management tool cuts out the need for any extra platforms or email threads to simplify the process and help reduce the chance of prospects dropping off during the sales cycle.

“This launch represents the natural evolution of Walnut’s longtime advocacy for buyer experience, extending the #WeAreProspects philosophy beyond demo moments to entire deal journeys. Having powered millions of demos, we discovered deals weren’t dying in the demo but rather in the gaps between meetings,” says Oren Blank, VP of Product at Walnut. “When the product can speak for itself without a tangled sales process getting in the way – that’s when buyers confidently commit. That’s why our Digital Sales room isn’t just yet another tool for reps, but a comprehensive shared workspace for anyone who touches and supports the deal, ultimately replacing the need for a disjointed tech stack altogether.”

SOURCE: PRNewswire