Vaudit, formerly BlokID, announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with participation from AVV, AppWorks, Plug and Play, and Kyber Knight. The list of investors notably includes Mucker Capital’s Omar Hamoui who founded AdMob, a mobile ad platform acquired by Google for $750 million, and AVV’s Binh Tran who co-founded Klout, a social media analytics company acquired by Lithium Technologies for $200 million. Following a pre-seed raise of $1.25 million, Vaudit has raised a total of $8.5 million.
Vaudit is a real-time AI audit engine that monitors advertising campaigns 24/7, detects billing anomalies, and generates legally defensible audit evidence to help businesses recover wasted ad spend. With advertisers increasingly under pressure to justify budgets and maximize efficiency, Vaudit delivers the tools to surface overcharges, flag waste, and push for platform refunds, with documentation that stands up to internal finance and legal review.
“We’re excited to partner with adtech veterans like Omar and Binh to pioneer a new standard in digital advertising accountability,” said Michael Hahn, Founder and CEO of Vaudit. “The online advertising industry has normalized waste and fraud for far too long, with clicks that don’t track, campaigns that overspend, and billing that goes unverified.”
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From Fraud Detection to Full Audit Intelligence
Originally launched as BlokID, the team quickly recognized businesses lacked visibility, control, and accountability over where and how their media dollars were being spent. The new name, short for “Virtual Audit,” represents the company’s ambition to bring institutional-grade auditing capabilities to every business, not just the enterprise elite.
“Vaudit is solving a huge problem that sits quietly in nearly every marketing budget,” said Omar Hamoui, Partner at Mucker Capital. “Digital advertising has become too complex and too opaque. Mike and the Vaudit team are building a category-defining tool that will bring much-needed clarity and financial discipline to a space long overdue for accountability.”
Vaudit acts as an embedded audit layer across a company’s digital media investments, reconciling reported ad spend with actual billing from ad vendors or platforms like Google and Meta. By continuously monitoring campaign activity and surfacing discrepancies in spend or delivery, Vaudit equips teams with structured reports they can use to flag irregularities, dispute charges, and recover wasted media dollars.
SOURCE: BusinessWire
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