Adsquare Integrates with Amazon Marketing Cloud to Power Location Intelligence in Programmatic Advertising

Adsquare has announced its integration with Amazon Marketing Cloud (AMC), enabling advertisers to enrich programmatic campaigns on Amazon DSP with real-world location intelligence. The partnership brings together geospatial consumer insights and Amazon’s clean-room environment, helping marketers achieve sharper targeting and measurable offline outcomes.

Unlocking Location-Driven Capabilities

With the integration, marketers gain access to Adsquare’s extensive data sets covering place visits, commuting patterns, seasonal shopping behaviors, and lifestyle attributes. These insights can be layered with demographic, psychographic, and intent-based signals to build high-value audience profiles for Amazon DSP campaigns.

Beyond targeting, the solution introduces advanced offline measurement. Using footfall analytics, advertisers can link digital exposures to physical store visits, allowing them to evaluate campaign effectiveness through tangible conversions rather than proxy metrics.

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Benefits for Marketers and AdTech Professionals

• Enhanced Targeting Precision: Real-world behavior combined with digital signals creates richer, contextually relevant audience segments.
• Measurable ROI: Offline footfall data connects ad spend directly to business outcomes, improving accountability.
• Privacy-Safe Execution: AMC’s clean-room framework ensures data usage remains compliant while unlocking granular insights.
• Global Reach: The solution is available across key regions in Europe, the Americas, and Asia-Pacific, enabling consistent strategies for multinational campaigns.

Strategic Implications

For adtech professionals and publishers, the integration strengthens programmatic value by bridging the gap between online engagement and offline behavior. Agencies can leverage these capabilities to design omnichannel campaigns, while publishers benefit from improved data alignment with advertiser demand.

Bottom Line

The Adsquare-AMC integration marks a significant step in uniting location intelligence with programmatic activation and measurement. By embedding geospatial data into Amazon’s advertising ecosystem, the partnership enables marketers to deliver more precise targeting, track real-world outcomes, and scale campaigns globally within a privacy-first framework.