UserTesting Introduces “UserTesting Verified™” to Safeguard Research Data from Fraud
UserTesting has launched UserTesting Verified™, a new fraud prevention capability that leverages AI, behavioral intelligence, and geolocation technology to strengthen the integrity of feedback and insights for enterprises. Designed to reduce fraud risks and improve confidence in decisions, the system combines machine learning with behavioral signals and location verification to detect and block suspicious activity-such as misuse of VPNs and fraudulent patterns-with higher accuracy.
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The platform employs a hybrid model where flagged cases are handed off to a human review panel to ensure ethical oversight and quality control. UserTesting Verified™ verifies participants both during onboarding and throughout research sessions, delivering consistent reliability across various test formats. One result is a low session no-show rate of just 4.1%, which helps maintain research velocity and minimize delays. This innovation is part of UserTesting’s broader investment in trusted, real-time human insight at scale, enabling product, design, marketing, and customer teams to depend on high-integrity data that supports faster development, stronger customer experiences, and smarter, more confident strategic choices.
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