PR Newswire Introduces Amplify: AI-Powered Platform to Transform PR and Communications

PR Newswire announced the launch of Amplify, an AI-driven platform designed to empower communicators in a rapidly evolving media environment where shrinking newsrooms and AI-driven search engines are reshaping how stories are discovered and consumed.

As the press release becomes an even more critical foundation for trusted, authoritative brand communication, Amplify ensures organizations can amplify their messages across multiple channels while optimizing visibility in the age of AI-powered discovery.

Reinventing PR for the AI Era

Amplify enables brands to strengthen their presence in the emerging world of generative engine optimization (GEO)-a new approach to ensuring visibility on AI-powered search platforms. By combining PR Newswire’s unmatched global distribution network with advanced AI capabilities, Amplify allows PR, Communications, Marketing, and Investor Relations professionals to extend their reach, engage audiences, and measure impact more effectively.

Built on PR Newswire’s 70-year legacy of global storytelling, Amplify represents the next generation of communications-helping professionals adapt to today’s fast-changing information ecosystem while keeping control of their narrative.

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“The role of AI in the rapidly evolving landscape for news, information, and search represents the most significant transformation the PR and communications industry has seen in decades,” said Matt Brown, President of PR Newswire. “Amplify redefines how brands tell their stories, control their narratives, and measure their impact by unifying the communications workflow into one intelligent, AI-powered platform. We’re empowering communicators to plan campaigns, create content, and reach global audiences like never before.”

A Comprehensive AI-Powered Communications Toolkit

Amplify brings every stage of the PR workflow into a single, intelligent workspace-enabling professionals to plan, create, distribute, and measure campaigns seamlessly.

Key capabilities include:

• Plan with AI Insights: The Plan tool leverages real-time AI-driven trend analysis to surface relevant story angles, turning raw data into actionable campaign strategies.
• Amplify Any Story: Using generative AI, the Create+ feature transforms a press release into a full multichannel campaign within minutes—producing videos, blog posts, and personalized media pitches designed for today’s digital-first audiences.
• Command Attention: Build multimedia-rich press releases that stand out across search, social, investor relations, and news platforms, ensuring messages are seen, trusted, and understood.

Building on the Press Release as the Source of Truth

The press release has long been the single source of truth for brands. In a world where AI increasingly drives what audiences see, authoritative content is more important than ever. Amplify builds on this foundation by blending PR Newswire’s decades of credibility and global reach with next-generation AI capabilities-ensuring brand stories remain discoverable, verifiable, and impactful in the new information economy.