Truecaller Launches adVantage AI Platform to Enhance Segmentation and Performance
Truecaller has introduced adVantage, a new AI-powered recommendation engine designed to transform how brands engage users during high-attention communication moments. Drawing from a centralized intelligence hub that continuously adapts based on user interactions, adVantage powers messaging, contextual advertising, and enterprise solutions with precision, efficiency, and relevance. It harnesses anonymized behavioral insights aggregated from Truecaller’s ecosystem to deliver data-driven, privacy-safe experiences that foster trust and engagement.
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In internal testing, the platform produced significantly better engagement and ROI benchmarks, including a dramatic increase in open rates within its business messaging system. The solution is structured around three dynamic modules-Discover, Engage, and Perform-that guide brands in uncovering new audiences, retargeting interested users, and optimizing conversions through outcomes like app installs and direct commerce. Currently being rolled out across multiple use cases, adVantage aims to help businesses bridge broad targeting and hyper-personalization with scalable, real-time intelligence that maximizes value and relevance in every interaction.
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