Warmly Launches AI Marketing Ops Agent, Ushering in the Era of “Lean Pipeline”

Warmly, a leader in AI-driven go-to-market technology, has unveiled its Marketing Ops Agent, a groundbreaking platform that unites AI enrichment and real-time signal monitoring to automatically build, update, and prioritize high-value account and contact lists for marketing teams.

This milestone reflects Warmly’s continued momentum-having grown ARR by 5× since its Series A-and its expanding role as a trusted partner for high-growth organizations such as Workboard, New Relic, and Conversion.ai.

“Traditionally, the process of building a target list can take weeks, and involve stitching together the results of multiple complex tools and constant manual tweaking. And often, the list is already out of date before the end of the quarter,” said Alan Zhao, Co-Founder and CPO of Warmly. “We fix that problem by giving marketers one, easy-to-use tool that builds a real-time list of accounts and people that actually want to buy from you.”

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Breaking Free from “Spray-and-Pray” – Introducing the Lean Pipeline Model

For years, B2B marketing and sales teams have been trapped in a “more is better” cycle-chasing inflated pipeline goals with increased ad spend, outbound volume, and tech stacks, only to face diminishing returns. Conversion rates drop, growth stagnates, and the cycle repeats with even higher targets.

Warmly’s Lean Pipeline approach redefines this mindset. With the Marketing Ops Agent, marketers can shift from pursuing quantity to optimizing pipeline quality-focusing only on high-fit, high-intent accounts that are ready to buy. This results in fewer, but more impactful opportunities and stronger conversion outcomes.

“Warmly sourced leads closed at a 50% higher rate and 30% faster than our other sources,” said Stephanie Armand, Sr. Rev Ops Manager, Qase.

Empowering the “Super Marketer”

The Warmly Marketing Ops Agent is purpose-built for the rise of the “Super Marketer”—a new class of data-savvy, AI-empowered professionals who can drive growth and efficiency at scale. These next-generation marketers are poised to become the $500K+ earners of tomorrow, capable of designing and executing complex, highly targeted omnichannel campaigns that deliver measurable results.

By leveraging AI tools like Warmly, Super Marketers can single-handedly generate 75% or more of a company’s total pipeline while improving operational agility and precision.

“The Super Marketer will become the most valuable asset of high-growth organizations,” said Maximus Greenwald, Co-Founder and CEO of Warmly. “Our platform empowers these professionals with the tools they need to identify and convert the right opportunities, and transform marketing into their company’s primary revenue driver.”

AI-Powered Efficiency That Drives Measurable Impact

In today’s AI-first landscape, pipeline quality has become the ultimate competitive advantage. Warmly’s AI Marketing Ops Agent gives marketing teams the power to operate with precision-reducing wasted spend, increasing efficiency, and accelerating conversion rates.

“Since using Warmly our CPL dropped 40% and our average ACV doubled,” said Charles Fox, Demand Generation Manager, Tovuti.

With the launch of its Marketing Ops Agent, Warmly is not just introducing a new platform—it’s redefining how B2B marketers build, manage, and measure growth, setting a new standard for intelligent, lean, and high-performance pipeline generation in the AI era.