Treasure Data Launches AI Marketing Cloud to Power Agentic, Data-Driven Customer Engagement

Treasure Data has launched its AI Marketing Cloud. This new solution blends trusted customer data, secure AI agents, and smart activation. This gives marketers powerful tools for personalization and automation. The Treasure Data AI Marketing Cloud helps businesses tailor customer experiences at every touchpoint. It also reduces technology costs and increases revenue with smarter, AI-driven choices.

Launched at CDP World 2025, this update marks a big step for Treasure Data. It moves from being a leader in Customer Data Platforms (CDPs) to an AI-driven marketing cloud. This new platform is built on a single, secure, and trusted data foundation. Treasure Data is transforming customer engagement for marketing teams. They combine AI intelligence, cross-channel orchestration, and real-time personalization. This approach is key in the age of intelligent automation.

“Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation – helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI,” said Kaz Ohta, CEO and co-founder of Treasure Data.

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The AI-Driven Reinvention of Marketing

Legacy marketing clouds have long promised personalized orchestration. However, they often bring complexity and inefficiency. Many systems are pieced together from acquisitions. This leads to disconnected data models, inconsistent customer profiles, and unpredictable costs. In the new AI era, these fragmented architectures can no longer keep pace — as AI requires memory grounded in clean, unified first-party data to function effectively. Without that foundation, generative and predictive automation fails to deliver meaningful personalization or sustainable ROI.

The Treasure Data AI Marketing Cloud addresses these challenges head-on. Unlike legacy platforms that bolt on AI as an afterthought, Treasure Data’s solution is AI-native from inception, deeply embedded with its Intelligent CDP to provide seamless intelligence, orchestration, and activation across the customer journey.

The AI Marketing Cloud has one architecture and is built for interoperability. This lets businesses easily integrate their favorite tools and ecosystems. It connects well with data warehouses, analytics platforms, and activation partners. This setup offers flexibility without losing control. This hybrid approach helps companies keep their options open, stay compliant, and grow when needed. They benefit from a unified data foundation that grows with their needs.

Treasure Data’s AI Marketing Cloud puts it ahead in customer engagement. Brands can now be smart, personalize well, and build strong relationships widely. This is crucial in today’s AI-focused marketing world.