Simulmedia has expanded its capabilities with the introduction of traditional TV advertising within Skybeam, the company’s self-serve TV advertising platform. The new offering helps local businesses, franchises, and agencies access television. It lets advertisers launch campaigns on major broadcast and cable networks, as well as streaming TV. All this is possible from one easy platform.
Simulmedia has 15 years of national TV buying experience. They make linear TV easy, just like digital. This solution removes obstacles that stopped smaller advertisers from accessing high-impact TV inventory. It’s an affordable way for them to reach audiences who like linear programming.
Why It Matters
Despite the rapid growth of streaming, traditional TV remains a major source of viewership—especially among older and loyal audiences who consistently tune in for local news, sports, and primetime shows. Yet, many smaller businesses have historically struggled to leverage the power of traditional TV due to:
- Complicated buying processes involving multiple vendors, rate negotiations, and lengthy commitments
- High minimum spends that made TV campaigns cost-prohibitive
- Limited internal expertise to plan, buy, and optimize TV advertising
- Disconnected workflows between streaming and linear TV buys
Skybeam now addresses all these challenges by becoming the first self-serve platform to unify Streaming + Traditional TV in one streamlined environment.
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How It Works
Advertisers can set up a traditional TV campaign almost as easily as launching a digital ad. Users simply select their markets, define budgets and schedules, and upload their creative. Skybeam then handles the planning and execution across premium networks, giving advertisers greater control and transparency than ever before.
“For years, access to traditional TV advertising was limited to large brands with big budgets and specialized teams,” said Dave Morgan, CEO of Simulmedia. “With Skybeam, we’re opening that world to everyone – giving local businesses and agencies the same power and precision we’ve provided national advertisers for over a decade. This launch brings true democratization to TV advertising.”
By merging traditional TV with streaming in one intuitive self-serve platform, Simulmedia is redefining how businesses of all sizes can harness the full reach and impact of television advertising—without the complexity or high cost historically associated with it.
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