MarTech360’S Weekly News Roundup With ActiveCampaign, Bond, Adobe, Mitel, Snapchat, Box And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 09 News from this Week

• In Marketing Automation news this week…

ActiveCampaign Launches the First Autonomous Marketing Connector for Anthropic’s Claude

ActiveCampaign, a leader in marketing, has launched the first self-driving marketing connector for Anthropic’s Claude. Now in Claude’s Connector Directory, users can easily access ActiveCampaign’s powerful marketing tools.

Bond Acquires Armadillo to Bolster Global Customer Intelligence and CRM Capabilities

Bond, the customer-intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, a leading UK CRM and relationship marketing agency.

• In Customer Experience news this week…

Adobe to Acquire Semrush: A Game-Changing Move for the Future of Digital Marketing and B2B Growth

Adobe will acquire Semrush, a top brand visibility and SEO platform, for about US$1.9 billion in cash. Adobe will pay US$12.00 per share, a significant premium over Semrush’s recent stock price.

Mitel Introduces Mitel CX 2.0 to Drive More Connected Customer Experience

Hybrid customer experience platform unites AI-powered automation, flexibility, and control to elevate every touchpoint while ensuring security and data sovereignty

• In Mobile Tech news this week…

Agentio Raises $40M Series B to Scale AI-Native Platform for Creator-Led Advertising

Agentio, the AI-native leader in creator-led advertising, has secured a $40 million Series B funding round led by Forerunner to accelerate the infrastructure powering the shift of hundreds of billions in digital ad spend toward creators

Billups Unveils audrai: An AI Agent to Transform OOH Advertising

Billups, the independent out-of-home (OOH) technology and managed services company, has launched audrai, its first AI-powered “agentic” system specifically built to optimize planning, performance, and measurement for OOH campaigns.

• In Social Media Technology  news this week…

Snapchat Launches “Topic Chats,” Opening New Opportunities for Marketers and Businesses

Snapchat has launched Topic Chats, a big update for the app. This feature moves Snapchat beyond private messaging and into public group chats.

• In Marketing Analytics news this week…

Readymode® Launches Agentforce AI Chat to Deliver 24/7 First-Line Customer Support

Readymode®, a leading outbound customer engagement platform for sales teams and contact centers, is proud to announce the integration of Agentforce, an innovative Salesforce product.

• In Martech Content news this week…

Box and AWS Forge Multi-Year AI Alliance to Accelerate Intelligent Content Management

Box and Amazon Web Services (AWS) have entered a multi-year strategic collaboration to embed agentic AI within enterprise content management, enabling organizations to securely extract value from their most critical documents.

• Article Of The Week…..

Inside Airbnb’s Martech Engine: How Automation Powers Global Consistency

Airbnb lives inside a weird paradox. The whole pitch is that every stay should feel personal, warm, and rooted in the local culture. But the company is operating at a global scale with millions of hosts who all behave differently, communicate differently, and deliver wildly different experiences. Airbnb cannot control the homes. It cannot train hosts like employees. Yet it has to create a seamless, reliable experience that feels personal for every guest who walks in the door.

Marketing Automation Platforms Face-Off: Which Is Best for Enterprise Growth?

Email is only one of the channels in the big picture of marketing today, which is not only about sending emails. The paths that customers take in their interaction with brands are very wide and complex, and they take place on many different channels to the point that it is nearly impossible to track them manually. That is where enterprise-level marketing automation comes into play. It is an everlasting process where millions of contacts, billions of events, and campaigns that cover entire countries and time zones are up and running all together. The basic aim of this solution is to empower marketers with a ‘brain’ that can match the speed, volume, and complexity of global business.