FERMÀT Commerce has launched its new AI Search Commerce Engine. This platform helps retail brands understand and influence traffic from AI tools. These tools include ChatGPT, Claude, and Gemini. It also aids in converting that traffic into sales. Over one billion people use AI tools each week to find and compare products. This launch helps brands remain visible and competitive in an AI-driven market.
The debut of the platform comes at a time when search behavior is changing dramatically. With more than half of Google searches ending without a click and analysts forecasting a 25% decline in traditional search volumes by 2026, brands can no longer rely solely on SEO and paid search. Consumers are increasingly asking AI assistants for recommendations—and most retail brands currently lack insight into how these conversations influence purchase decisions.
“Two years ago, my co-founder Shreyas and I launched FERMÀT Funnels to solve how brands convert the traffic they pay for,” said Rishabh Jain, CEO and Co-founder of FERMÀT. “Now we’re tackling an even bigger challenge: how do you convert people who are discovering products through AI Search? LLMs aren’t search engines; they’re answer engines, and they require an entirely new strategy.”
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Enterprise-Ready Solution Built for AI Discovery
The AI Search Commerce Engine introduces three core capabilities designed specifically for the new AI-driven product discovery landscape:
- Monitor Prompts: Surface high-value AI prompts using SEO insights, catalog data, customer reviews, and marketing signals, giving brands visibility into consumer questions asked across AI platforms.
- Generate First-Party Content: Automatically produce brand-owned, shoppable content crafted to match natural language prompts. These pages—hosted on the brand’s domain—are structured for optimal indexing by leading LLMs.
- Measure Visibility: Track content performance with citation-level attribution, competitive benchmarking, and dynamic prompt expansion to understand which assets drive visibility and conversions in AI-generated answers.
The platform adheres to structured data best practices including JSON-LD schema markup, canonical tag management, and meta optimization, and has been extensively tested for LLM visibility across ChatGPT, Claude, and Gemini.
Early Customer Results Validate Growing Market Demand
FERMÀT’s AI Search Commerce Engine is already in use with several high-growth CPG brands, delivering meaningful improvements in how products surface within AI recommendations. Early adopters have reported:
- 2x visibility lift across high-intent product categories
- Brand-authored, shoppable articles cited directly by ChatGPT during consumer product queries
- Conversions attributed to FERMÀT-generated content
“Partnering with FERMÀT made it effortless to bring Beam’s brand into AI Search,” said Adrienne Bouchie at Beam Organics. “Seeing our content appear in ChatGPT and drive real conversions this early on proves how powerful this next wave of product discovery will be.”
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