Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory

Boostr, a leading unified ad management platform for media organizations, has announced a strategic partnership and platform integration with Passendo, a global specialist in email ad serving. The collaboration is designed to help publishers better manage, forecast, and execute high-value newsletter and email advertising campaigns directly within the Boostr environment.

Through this integration, Boostr’s ad management capabilities are connected with Passendo’s purpose-built email ad server and monetization technology. The result is a single, unified system where publishers can plan and operate their advertising business with greater efficiency while unlocking new revenue potential from premium email inventory. By consolidating email alongside other digital ad channels, publishers can reduce operational silos and improve overall yield.

Key benefits of the integration for publishers include:

• Centralized inventory management and forecasting across all channels
  Publishers can manage, package, and forecast email ad inventory—whether direct-sold or programmatic—within the same system used for display and native advertising, creating a true single source of truth.

• Streamlined workflows across revenue teams
  Sales, Ad Operations, and Revenue Operations teams gain end-to-end automation across the campaign lifecycle. Boostr’s workflow automation supports campaign planning, delivery, and billing, while Passendo enables the execution of both direct and programmatic email ad campaigns.

• Consistent and accurate performance data
  Performance metrics and revenue data from Passendo flow directly into Boostr’s reporting and analytics layer, ensuring data consistency and enabling publishers to make more informed strategic decisions.

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Patrick O’Leary, Founder & CEO of Boostr commented on the announcement, “Email newsletters have proven to be a critical, high-engagement channel for publishers, but managing that revenue stream often exists in a silo. By integrating with Passendo, we are fulfilling our mission to conquer media business complexity. Our joint clients can now centralize their entire ad operation, from first pitch to final reconciliation, ensuring no revenue is left on the table in this vital channel.”

Anders Rasmussen, Founder & CCO at Passendo, added: “If you’re looking to maximize your revenue from email advertising, this partnership delivers a major step forward. Passendo’s leading email ad-serving platform streamlines workflows, leverages first-party data, and provides deep insights into user performance. When combined with Boostr’s OMS and CRM capabilities, publishers gain the operational clarity and control they need to grow email as a strategic, high-margin channel. We’re thrilled to partner with Boostr to bring this value to joint customers.”

The integrated solution is available immediately to joint customers, giving publishers a comprehensive way to increase yield, improve profitability, and manage advertising across all channels—including their most in-demand email inventory—from a single, unified platform.