Radius Insights recently announced the launch of Radius Tech, a tech-focused practice the company developed to provide market research and customer insights specifically designed for the tech industry. The new practice, according to the company, is designed to serve tech companies with decision-making through insight in product development, branding, market launch, and customer experience.
Radius Tech combines the world-class research capabilities of Radius’ global technology research with the 25-year history of Illuminas North America, a well-regarded technology research consultancy that Radius recently acquired in 2024. Radius Tech provides a native industry solution that fits the current market realities of the technology industry-helping individuals extract meaningful market information from complex market indicators.
“Technology brands don’t win by having more data. They win by making better decisions, faster,” said Rob Wengel, CEO of Radius Insights. “Radius Tech formalizes the deep technology expertise we’ve built over decades into a focused practice that helps tech companies cut through the noise and make insights move markets, minds and business decisions.”
Also Read: Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch
Why Radius Tech
Technology markets differ significantly when compared to traditional markets. The purchase path is always long and complicated, innovation cycles for products move swiftly, and the decision-making authority is generally technical and impacted by product ecosystem and experience. Notwithstanding this challenge, research methodologies employ generic frameworks that neglect to recognize the underlying dynamics of technology markets. Radius Tech fills this research gap.
“Tech companies don’t follow the same playbook,” said Carrie Angiolet, Managing Director of Radius Tech and co-founder of Illuminas North America. “As researchers by craft with deep technology expertise, we tailor every engagement to how tech actually works and deliver insights that teams across product, marketing, and customer experience can use to drive better decisions.”
Radius Tech combines secondary research, third-party insights, and custom data gathering. It also uses human expertise, AI, and advanced analytics. This method aims to filter meaningful signals from noise. It generates deeper, more accurate insights from different data sources that influence tech markets.
“Technology companies run on data, but growth runs on decisions,” said Jay Shutter, CTO of Radius Insights and co-founder of Illuminas. “Radius Tech connects product, customer, and market signals into a single intelligence layer, so teams stop guessing and start making faster, smarter moves that power growth.”
With the launch of Radius Tech, Radius Insights reaffirms its commitment to helping tech companies tackle complexity with confidence—to provide insights that must be strong and credible in order to drive real business results.
Comments are closed.