OUTFRONT Becomes ANA’s First Out-of-Home Strategic Partner to Elevate IRL Media in Marketing Conversations
OUTFRONT Media announced that it has partnered with the Association of National Advertisers (ANA) as a Strategic Partner for 2026. This is a historic development for OUTFRONT Media, marking the first OOH media company to be part of the ANA Strategic Partners. In its partnership with ANA, OUTFRONT Media gets to participate in various ANA programs and its flagship events like Masters of Marketing Conference, where it gets to contribute insights on in-real-life (IRL) media to key marketing people. OUTFRONT’s Chief Marketing & Experience Officer, Stacy Minero, is now part of ANA’s CMO Growth Council.
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CEO of ANA Bob Liodice spoke to OOH strength, creativity, and presence in culture as an asset to brands seeking to effectively connect with their audience, while OUTFRONT CEO Nick Brien discussed opportunities to communicate the reach of IRL media in terms of relevance, trust, and impact. This partnership will see OUTFRONT and ANA join forces in assisting brand marketers in harnessing IRL media in a more dynamic and data-driven manner.
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