Invoca Adds New Integrations with Reddit Ads and LinkedIn Ads to Power Better Revenue Outcomes

Invoca, the leader in revenue execution, announced new integrations with Reddit Ads and LinkedIn Ads, expanding its industry-leading solution for social advertising. With these new integrations, marketers and their agency partners can now connect how their Reddit and LinkedIn ads drive leads, conversions, and revenue at their contact centers and business locations.

These additions build on Invoca’s social ad platform integrations with Facebook, Instagram, TikTok, Snapchat, and Pinterest and further the company’s mission of helping CMOs maximize the revenue impact of media spend across every marketing channel. Powered by AI, Invoca helps businesses make smarter marketing optimizations and target the right consumers with the right ads at the right time.

“Invoca is unique in capturing revenue-generating conversations driven by social advertising and tying those conversions back to campaigns, audiences, and spend,” said Nathan Ziv, SVP of Product Management at Invoca. “Our AI turns unstructured phone and SMS conversations into powerful first-party data that marketing teams can activate across their ad platforms to optimize spend, prove impact, and grow revenue faster.”

Also Read: Innovid Expands Integration with LinkedIn to Support CTV Ads

Social Advertisers Face Increasing Pressure to Prove Revenue Impact

As social media budgets expand across a growing number of ad platforms, marketers are under pressure to prove which campaigns drive real business outcomes – including sales and appointments, and especially those that occur offline at contact centers and business locations. But most measurement solutions stop at clicks and form fills, leaving teams without visibility into the true revenue impact of their social spend.

First-Party Data to Power Better Social Advertising Performance

Powered by AI, Invoca captures and analyzes customer conversations driven by social ads, then attributes those outcomes back to the right channels, campaigns, and ads. This expansive view empowers marketers to move beyond surface-level metrics like clicks and impressions and optimize their entire paid social strategy based on true conversion quality and revenue impact.

By bringing Reddit Ads and LinkedIn Ads into the same measurement and optimization framework as Facebook, Instagram, TikTok, Snapchat, and Pinterest, Invoca enables marketers to make faster, smarter decisions across their entire social advertising strategy:

• End-to-end performance visibility: Connect campaign performance across Reddit, LinkedIn, and all major social platforms to leads, appointments, and revenue — online and offline.
• Conversion-based optimization across channels: Use AI-driven conversion insights to inform bidding, budgeting, and messaging decisions across your entire paid social mix.
• Conversation-based audience targeting: Turn consumer conversations into structured first-party data to retarget leads, suppress non-leads and conversions from seeing ads, and build more powerful lookalike audiences.
• Simple, no-code integrations: Activate and manage all supported social platforms directly within Invoca without engineering resources.

SOURCE: PRNewswire