Statusphere Raises $18 Million in Series A to Scale Trusted Influencer Marketing

Statusphere, an AI-powered marketing platform helping enterprise retailers and consumer brands transform micro-influencers into a scalable and trusted growth channel, has announced the close of an $18 million Series A funding round. The investment brings the company’s total capital raised to $27 million. The round was led by Volition Capital, with participation from HearstLab, 1984 Ventures, and How Women Invest.

Statusphere helps large consumer and retail companies like Parlux, Kendo Brands, Express, and LG H&H interact with thousands of creators with very short setup times. The service leverages the power of artificial intelligence to facilitate review and safety compliance, ensuring that marketers can scale their influencer program while maintaining authenticity and control. With the new round of funding, Statusphere aims to enhance its social SEO, generative engine optimization (GEO), and reporting solution to optimize product discovery through search environments powered by AI, alongside developing future technologies better suited to content creators.

“Human-generated content is quickly becoming the most valuable driver of brand discovery, but influencer-marketing solutions weren’t built to scale for the enterprise,” said Kristen Wiley, CEO and founder of Statusphere. “After years of testing different platforms, I built Statusphere to solve that challenge by giving brands a smarter, more automated way to activate creators at scale without sacrificing authenticity. As discovery moves toward AI-driven and agentic search, Statusphere is built for this moment. Our Series A positions us to accelerate what’s next.”

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Thus, this technology helps enterprise-level teams handle a huge number of creators in a very efficient manner through automation based on their processes such as sourcing and evaluation of creators, fulfilling product requests, enforcing compliance, monitoring performance, and rights management in a manner that was not feasible before.

“Volition invests in companies that are not just leading emerging categories, but defining them with data and proven automation,” said Larry Cheng, Managing Partner and Co-founder at Volition Capital. “Statusphere is creating infrastructure that addresses a fundamental shift in how consumers discover and trust brands. With a depth of insight that’s hard to replicate, this platform compounds in value as it scales. The company’s rapid growth over the past year reflects strong market adoption, and we’re excited to partner with the Statusphere team as they build the future of marketing.”

With new funding and its growing adoption rate, Statusphere is set to capitalize on the intersection of influencer marketing, AI-driven discovery, and scaleable brand trust to help retailers and consumer brands leverage authentic content from creators as a measurable and repeatable growth engine.